Cloudinary’s Media Optimizer Recognized with 2021 MarTech Breakthrough Award

SANTA CLARA, Calif.–()–Cloudinary, the media expertise platform for most of the world’s high manufacturers, at present introduced that its Media Optimizer resolution has been named the “Best Content Management Platform” by MarTech Breakthrough, a number one market intelligence group that acknowledges the highest corporations and applied sciences within the world advertising and marketing, gross sales and promoting know-how industries.

Among the two,850 nominations submitted this 12 months, Media Optimizer was acknowledged as a “breakthrough” MarTech resolution for its innovation in serving to corporations make their web sites and apps sooner and extra visually partaking – all of which improves search engine marketing, will increase general buyer engagement and results in greater conversions.

Media Optimizer is a cloud-based, no code resolution that automates picture and video optimization and supply within the format and high quality finest suited to every end-user machine, browser, and connection pace. It eliminates the necessity for net and utility groups to create a number of asset variations, releasing groups from pricey and time-consuming handbook work, and as an alternative centrally controls, screens and tweaks media efficiency and optimization settings over time.

“With Cloudinary Media Optimizer, advertising and marketing and developer groups can merely offload all the usual transformation duties connected to managing and delivering photographs and movies, releasing them as much as concentrate on superior media enhancing, personalizations and enhanced person expertise,” stated James Johnson, Managing Director at MarTech Breakthrough. “This is a real ‘breakthrough’ product from Cloudinary and we’re excited to acknowledge Media Optimizer with this award.”

“To entice at present’s clients and hold them engaged, manufacturers perceive the significance of visually-rich and fast-performing web sites in enhancing the net buyer expertise. However, when the media property that create these on-line experiences aren’t optimized correctly, they will decelerate net pages inflicting guests to bounce and store elsewhere,” stated Nathan Kelley, Managing Director of Media Optimizer at Cloudinary. “Brands can depend on Media Optimizer to assist them ship visually partaking experiences to their customers rapidly and at scale, irrespective of the place their content material is considered. To obtain such an award simply 4 months after launch is a testomony to our workforce’s dedication to offering corporations with progressive options that assist them unlock the complete potential of their visible media.”

Companies in all industries can profit from Media Optimizer, together with retail and e-commerce, media and leisure, journey and hospitality, and know-how and finance. Media Optimizer’s key use circumstances and advantages embrace:

  • Improved Website and App Performance: Automatically choose picture and video codecs and optimize on demand to supply the very best quality and format for the top person’s machine and browser.
  • Higher User Engagement: End customers could have a quick and visually partaking expertise, leading to elevated engagement, conversions, and model loyalty.
  • search engine marketing & Core Web Vitals Improvements: Improves Google search rankings by means of enhanced Core Web Vitals metrics like Largest Contentful Paint and mobile-responsiveness.
  • Faster Time to Market: Developers can concentrate on high-value work quite than spending time writing optimization code or manually creating asset variants.
  • Bandwidth Savings: As media property get auto optimized, corporations use much less bandwidth to ship top quality experiences to finish customers.
  • Reliable Delivery at Scale: Leverage Cloudinary’s multi-CDN resolution and totally different CDN suppliers to robotically route site visitors on the quickest potential path and ship the very best quality expertise for world finish customers.

Additional Resources

About MarTech Breakthrough

Part of the Tech Breakthrough Awards group, the MarTech Breakthrough Awards program is dedicated to honoring excellence in advertising and marketing, advert and gross sales know-how corporations, merchandise and folks. The MarTech Breakthrough Awards present a platform for public recognition across the achievements of breakthrough advertising and marketing know-how corporations and merchandise in classes together with advertising and marketing automation, AdvertTech, Gross salesTech, advertising and marketing analytics, CRM, content material and social advertising and marketing, web site, SEM, cell advertising and marketing and extra. For extra info, go to

About Cloudinary

Cloudinary’s mission is to empower corporations to ship visible experiences that encourage and join by unleashing the complete potential of their media. With greater than 50 billion property underneath administration and eight,000 clients worldwide, Cloudinary is the business customary for builders, creators and entrepreneurs seeking to add, retailer, remodel, handle, and ship photographs and movies on-line. As a consequence, main manufacturers like Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Peloton, Petco and Under Armour are seeing vital enterprise worth in utilizing Cloudinary, together with sooner time to market, greater person satisfaction and elevated engagement and conversions. For extra info, go to

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