Cloudinary’s Media Optimizer Named in MarTech Breakthrough Award

Cloudinary’s Media Optimizer Named in MarTech Breakthrough Award

Cloudinary, the media expertise platform for most of the world’s prime manufacturers, at the moment introduced that its Media Optimizer answer has been named the “Best Content Management Platform” by MarTech Breakthrough, a number one market intelligence group that acknowledges the highest firms and applied sciences in the worldwide advertising, gross sales and promoting expertise industries.

Among the two,850 nominations submitted this yr, Media Optimizer was acknowledged as a “breakthrough” MarTech answer for its innovation in serving to firms make their web sites and apps sooner and extra visually partaking – all of which improves website positioning, will increase total buyer engagement and results in larger conversions.

Media Optimizer is a cloud-based, no code answer that automates picture and video optimization and supply in the format and high quality greatest suited to every end-user system, browser, and connection pace. It eliminates the necessity for net and utility groups to create a number of asset variations, releasing groups from pricey and time-consuming guide work, and as a substitute centrally controls, displays and tweaks media efficiency and optimization settings over time.

“With Cloudinary Media Optimizer, advertising and developer groups can merely offload all the usual transformation duties connected to managing and delivering photos and movies, releasing them as much as give attention to superior media enhancing, personalizations and enhanced consumer expertise,” stated James Johnson, Managing Director at MarTech Breakthrough. “This is a real ‘breakthrough’ product from Cloudinary and we’re excited to acknowledge Media Optimizer with this award.”

“To appeal to at the moment’s clients and hold them engaged, manufacturers perceive the significance of visually-rich and fast-performing web sites in enhancing the net buyer expertise. However, when the media property that create these on-line experiences will not be optimized correctly, they’ll decelerate net pages inflicting guests to bounce and store elsewhere,” stated Nathan Kelley, Managing Director of Media Optimizer at Cloudinary. “Brands can depend on Media Optimizer to assist them ship visually partaking experiences to their customers rapidly and at scale, regardless of the place their content material is considered. To obtain such an award simply 4 months after launch is a testomony to our staff’s dedication to offering firms with revolutionary options that assist them unlock the complete potential of their visible media.”

Companies in all industries can profit from Media Optimizer, together with retail and e-commerce, media and leisure, journey and hospitality, and expertise and finance. Media Optimizer’s key use circumstances and advantages embrace:

  • Improved Website and App Performance: Automatically choose picture and video codecs and optimize on demand to supply the highest quality and format for the top consumer’s system and browser.
  • Higher User Engagement: End customers can have a quick and visually partaking expertise, ensuing in elevated engagement, conversions, and model loyalty.
  • website positioning & Core Web Vitals Improvements: Improves Google search rankings via enhanced Core Web Vitals metrics like Largest Contentful Paint and mobile-responsiveness.
  • Faster Time to Market: Developers can give attention to high-value work moderately than spending time writing optimization code or manually creating asset variants.
  • Bandwidth Savings: As media property get auto optimized, firms use much less bandwidth to ship top quality experiences to finish customers.
  • Reliable Delivery at Scale: Leverage Cloudinary’s multi-CDN answer and completely different CDN suppliers to mechanically route site visitors on the quickest potential path and ship the highest quality expertise for world finish customers.

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