Sometimes There’s No SEO Solution

Google’s John Mueller tells a annoyed website proprietor generally there’s no SEO answer that may make a website rank higher in search outcomes.

This is said on Reddit in a reply to a tread titled: “If I rent an SEO professional service would they have the ability to discover out whats incorrect with my web site and assist me enhance it?”

The website proprietor offers additional particulars within the thread, saying they misplaced all site visitors to their web site over six years in the past.

“I simply weblog, I don’t do any coding or something, I don’t do hyperlink constructing both,” the location proprietor writes.

Seeing as how they’re not actively using any search engine marketing strategies, they’re questioning if an SEO skilled might assist convey their site visitors again.

In a response the location proprietor might not need to hear, Mueller says SEO received’t assist in all circumstances.

What Do You Mean SEO Won’t Help?

Considering the web site in query misplaced its site visitors six years in the past, and it nonetheless has’t recovered, Mueller says SEO may not assist.

That’s not due to Google penalties or technical points, as they are often remedied with SEO.

Mueller suggests this web site’s technique might now be out of date:

“One of the issues to remember is that it’s attainable that there’s simply no SEO answer. 6 years is a very long time, and the online + Google News + all the things round it has advanced fairly a bit.

Sometimes it’s not a technical subject, generally it’s not one thing you may repair by simply “shopping for a bunch of hyperlinks”, generally it’s simply that the location technique is now out of date.”

An internet site’s technique might develop stale for any variety of causes, lots of that are exterior the location’s management.

As Mueller says, life evolves considerably in six years’ time. That’s lengthy sufficient for matters to lose relevancy and data to turn out to be outdated.

If a web site publishes content material that folks not care about, no quantity of SEO goes to assist it.

The similar goes for web sites that promote outdated merchandise, as Mueller offers an instance of a web site promoting VHS tapes.

A website might be following each SEO greatest apply, however it doesn’t matter if nobody’s in search of it.

“You can have a unbelievable web site, make it super-fast, have “excessive authority & trustworthiness” (nonetheless you need to outline that), however in the event you’re promoting VHS cassettes, you’re going to have a nasty time. It’s extra apparent when there’s a bodily product concerned, but when content material is your product, it applies simply as effectively.”

It’s unusual for Googlers to dissuade folks from in search of help with SEO, which makes Mueller’s touch upon the Reddit thread notable.

This is a vital angle to contemplate at occasions. If a website retains dropping site visitors regardless of your greatest efforts, is it a problem with SEO or is the world shifting on?

Source: Reddit