Moz, Inc., a pacesetter in search engine marketing know-how, kicked off the primary day of the sixteenth annual MozCon, a number one SEO convention, with a keynote by Sarah Bird, Moz CEO, introducing the Moz Group, a group of selling know-how manufacturers, together with Moz, iContact, Campaigner, Kickbox, SMTP, eVoice, Line2, and eReceptionist, which collectively function as a subsidiary of J2 Global (NASDAQ: JCOM).
As a part of the Moz Group, Moz will proceed to construct new options to fulfill the wants of the SEO and digital advertising and marketing trade, with three new product improvements being introduced.
“We’re at an unbelievable level in Moz’s historical past, as we broaden our toolset additional to assist entrepreneurs remedy a few of their greatest challenges,” stated Bird. “We’re thrilled to be coming collectively once more with prospects and our group at MozCon to share our newest improvements whereas additionally difficult previous methods of considering, digging into new approaches for fixing totally different SEO and digital advertising and marketing issues, and introducing attendees to new voices within the trade.”
In addition to the Moz Group, Moz will probably be asserting the upcoming common launch of Performance Metrics, a product beta at present stay in Moz Pro, in addition to sharing new product concepts and improvements, together with:
- A aggressive analysis suite coming quickly to Moz Pro that helps establish true SERP rivals, in addition to key phrases and content material areas that want enchancment to meet up with the competitors.
- An on-page key phrase grouper that helps SEOs and content material strategists establish web page subjects to find out if the content material must be damaged out into a number of pages.
- A topical hyperlink finder that enables digital entrepreneurs to enter a particular URL and its focused key phrases to establish domains with topically related hyperlinks for hyperlink constructing alternatives.
These new improvements are stay inside Moz Lab, with unique entry being supplied to MozCon attendees and extra Moz prospects and prospects receiving invitations within the coming weeks.