New York, NY, United States, 07/14/2021 / v /
Restoration Rocket has carried out a native SEO case examine to establish frequent traits in spam Google My Business (GMB) listings. The examine is a observe-as much as the well-known article that the Wall Street Journal printed on the identical subject. Restoration Rocket reviewed 1000’s of listings throughout 34 markets. As a part of their SEO analysis, they’ve helped many real restoration firms by reporting lots of of faux Google My Business Listings.
Readers ought to observe that this examine was not carried out to quantify what number of listings have been faux however to seek out the commonalities inside listings confirmed as faux. Google My Business spam outcomes from firms making an attempt to realize an edge over their opponents, resorting to unfavorable practices beneath faux names and addresses.
The examine was directed in the direction of fake Google My Business listings moderately than precise enterprise homeowners making an attempt to climb the SEO ladder and seem on high of the search. Restoration Rocket finally desires to present confidence that actual companies can fight the problem, present SEO firms the frequent attributes of spammy GMB listings, and eventually, present unhealthy actors that their faux companies are getting cleaned up. Restoration Rocket analyzed dozens of things equivalent to numbers of critiques, common overview score, years in enterprise, and so on.
The workforce dove into 34 markets throughout the United States. The analysis started by conducting a Google search utilizing the identical search time period for each market. “Market + Disaster Restoration Company.” Each search end result was then manually reviewed. Restoration Rocket was affected person to notice something that regarded suspicious. 250 faux Google My Business listings have been recognized and concurrently acted upon. Restoration Rocket examined the correction course of by means of Google Maps by performing “Suggest an Edit,” “Close or Remove,” “Doesn’t exist right here,” and repeated this course of constantly.
To guarantee they didn’t damage authentic companies, Restoration Rocket carried out searches manually as a substitute of utilizing an algorithm or system. To additional set up the legitimacy of a firm, they carried out a company and entity search in every respective state’s database earlier than taking any motion. If the enterprise wasn’t registered or filed with the state, it was truthful recreation to be thought-about for the examine.
Within 10 days of reporting companies as spam, Google printed 132 edits, ending 52% of the faux companies. The remaining 118 listings have been addressed utilizing the Google Business Redressal Complaint Form by way of a single spreadsheet. After 3 weeks of ready, Restoration Rocket went again to test every of the above listings to seek out Google eliminated one other 69 faux listings. Only 45 of the unique 250 Google My Business profiles remained on the finish of the mission.
The examine revealed a number of fascinating information highlighting the utilization of enterprise names, overview score of the listings, variety of critiques, age of the itemizing, and web site presence.
Fake listings had been in enterprise for a median of three years, in accordance with Google!
Fake listings had a median of 6 critiques!
35% of faux listings had a 5-star overview score!
To be taught extra and see all findings from the examine, go to https://www.restoration-rocket.com/fake-google-my-business-listings/
About Restoration Rocket
Restoration Rocket is a full-service SEO company particularly targeted on the restoration trade. From hyperlink-constructing to Google My Business optimization, Restoration Rocket supplies the help enterprise homeowners have to rocket their web site to the highest of search!
Phone: (469) 301-1556
Source: 38 Digital Market News
Release ID: 24828
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