HP and Imagine target service providers

VoIP veteran Charlie Vogt sees $40 billion marketplace for video optimization and supply, companions with HPE

Video optimization has obtained a bad wrap lately, however carriers and different service providers know it’s the actuality of IP-based video supply.

“Nobody’s getting uncompressed video,” defined Charlie Vogt, who left his CEO job at Genband two and a half years in the past to rework Harris Broadcasting right into a cloud-based video options supplier. “The solely manner you may get uncompressed video, consider it or not, is utilizing your outdated conventional rabbit ears in your own home and you may get true excessive definition 1080p in your house. Everyone else is getting a reasonably important compressed video.”

The high quality of compressed video relies upon partly on the software program used to encode, transcode and encapsulate the content material. Hewlett Packard Enterprise is betting on Imagine Communications, the brand new incarnation of Harris Broadcasting. Vogt modified the title in 2014 as he started his mission to rework the corporate.

“We began down a really aggressive innovation path two years in the past to actually take all of this conventional know-how that was for essentially the most half very purpose-built, very hardware-centric, very proprietary-centric and transfer it into an surroundings the place you would virtualize some half or all the community capabilities within the cloud,” mentioned Vogt, including that along with the HPE partnership, Imagine has a strategic partnership with Microsoft and is deploying inside Microsoft’s cloud-based Azure service.

HPE is ready to resell Imagine’s product portfolio, which has been aligned with HPE’s software program, {hardware} and providers. The companions plan to target media corporations and service providers with their non-exclusive partnership, that means HPE can promote different options and Imagine can accomplice with different {hardware} distributors. Vogt mentioned Imagine can also be working with Cisco Systems and Accenture.

In addition to video optimization, Imagine’s resolution handles conventional video enhancing and graphics. Vogt sees important new alternatives as these capabilities transfer out of the community and into the cloud. He additionally foresees new alternatives for customers to handle video on a number of gadgets as supply strikes to the cloud.

“We’re turning into a really key participant in eliminating the {hardware} bins in your loved ones room and transferring all the standard DVR performance right into a cloud-based infrastructure,” Vogt mentioned. “This will likely be a viable enterprise for the carriers … if you concentrate on a truck roll to somebody’s home to repair or change a [set-top] field, it’s costly.”

Among U.S. telecom operators carriers, Verizon Communications and AT&T are the one main providers of in-home video supply providers. AT&T is already working with Ericsson for video supply, using the Mediaroom solution Ericsson purchased from Microsoft.

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