Google on Using Multiple Types of Schema Markup on Same Page

Google’s John Mueller goes over what web site homeowners must learn about utilizing a number of varieties of schema structured information markup on the identical web page.

While that is a suitable search engine optimization observe, there are some do’s and don’ts for attaining the specified outcomes.

This subject is mentioned throughout the Google Search Central search engine optimization hangout recorded on July 2.

A web site proprietor asks what to do with a web page that may be categorized as an FAQ, a how-to, and an article. Should they add all three varieties of schema markup or only one?

Here’s what Mueller recommends.

Multiple Schema Properties: Do’s and Don’ts

There are two features to contemplate on the subject of utilizing a number of varieties of structured information markup on one web page.

The first is to comply with Google’s tips by ensuring the schema properties match the first components on a web page.

If the first content material is a recipe, however there’s a small FAQ part on the backside, then it wouldn’t be right to incorporate each recipe and FAQ markup.

“There are two features right here. From our tips we need to ensure that the structured information you’ve got on your web page matches the first aspect on your web page.

So when you’re saying which you could add an FAQ to a random web page on your web site, positive you are able to do that. But is that this FAQ the first half of the web page? Or related for the first half of the web page? That’s one thing that you simply sort of want to determine. So that’s one facet.”

The different facet to contemplate is that Google’s wealthy outcomes can mix sure varieties of structured information markup however not others.

A recipe wealthy consequence can even embody a star ranking, for instance. But an FAQ wealthy consequence can’t be mixed with a how-to.

“The different facet is that, within the search outcomes, some on the wealthy outcomes varieties we are able to mix and a few of them we are able to’t mix. So, for instance, in case you have a recipe and you’ve got rankings then we are able to usually mix that within the search outcomes, in a single wealthy outcomes sort.

However, in case you have an FAQ and you’ve got a how-to, then a minimum of from what I recall what these appear like, these are issues that wouldn’t be mixed in a single wealthy consequence sort, which suggests our techniques must choose one of them to point out.

And perhaps we’ll choose the kind that you’d have chosen or perhaps you’ll have a distinct choice on your facet.”

If there’s a selected sort of wealthy consequence you need proven in search outcomes, then Mueller recommends focusing on the markup that’s related for that consequence.

Leave out the how-to markup in case your precedence is to earn an FAQ wealthy consequence.

“And in case you have a powerful choice on your facet I might simply make that tremendous clear to us by simply offering that sort of structured information.

So when you’re saying: “oh the FAQ outcomes, I actually like these for these pages. They’re tremendous related right here, but it surely’s additionally sort of an article, and type of a how-to.” Then I might simply focus on your most popular one. Kind of the FAQ in that case.

Or when you’re saying the how-to is de facto the best way that I need to have this web page proven in search, then I might focus on that sort.”

Hear Mueller’s full response within the video beneath: