Skyfire delivers next-generation mobile video optimization with Rocket Optimizer 3.0

Solving unpredictable video and information demand with ‘elastic’, surgical, cloud-based optimization platform 

Mountain View, California, US, Wednesday, twenty third January 2013 – Skyfire, a frontrunner in mobile video optimization and cloud options for mobility, immediately introduced the launch of its enhanced video and information optimization platform for operators – Rocket Optimizer 3.0. In this launch, Skyfire is providing 4 key new options, all contributing considerably to video and information optimization effectivity and finish consumer expertise.

As demand for mobile video soars, erratic surges in mobile information quantity are a actuality for operators. An ‘elastic’ method is required, the place community capability can develop and contract in line with lively demand with out adversely affecting the tip consumer expertise. Skyfire’s Rocket Optimizer, which already gives operators with a 60% enhance in bandwidth capability throughout smartphones, tablets and PCs, is saying the addition of those new options in Rocket Optimizer 3.0:

• Measurement of bandwidth circumstances in actual time for each subscriber session on the operator community utilizing Quality of Experience (QoE) Assurance, with immediate and adaptive video optimization utilized primarily based on every particular person consumer’s real-time high quality of expertise.

• A versatile, elastic CloudBurst Architecture that permits for fast growth of optimization capability to the provider or public clouds

• Enhanced optimization algorithms for the MP4 and H.264 video requirements

• CloudCache – a cloud-based caching resolution that brings vital reductions in operator server, peering and IP transit prices

“Snowballing mobile video utilization and unpredictable site visitors patterns are wreaking havoc in operator networks,” stated Jeff Glueck, CEO of Skyfire. “Given the predictable rise in mobile video, however the unpredictability of its utilization patterns, cloud-based optimization represents the perfect resolution to fulfill mobile video demand and the optimization of the subscriber expertise. With Rocket Optimizer 3.0, we’re serving to operators scale their networks to fulfill mobile video site visitors demand and make sure that optimized video supply is smoother and better high quality than ever earlier than.”

Real-time Quality of Experience (QoE) Assurance: For the primary time, wi-fi operators can measure and immediately handle session-level high quality of expertise, with out the necessity to deploy an in-line equipment or RAN probe. Skyfire software program can now measure bandwidth circumstances in actual time for all subscriber periods on a community, and detect when a consumer on a poor connection is making an attempt to stream high-quality video that may possible end in a irritating expertise. This measurement can now routinely invoke Skyfire’s cloud-based Rocket Optimizer cluster to adapt that video to suit present capability – making an allowance for RF, backhaul and spectrum bottlenecks. The finish result’s an insurance coverage coverage that ensures higher QoE for customers on crowded towers, inside buildings or on the fringe of cells, in addition to an answer that may “rescue” customers from irritating stalls, lengthy video begin instances, and different annoyances.

CloudBurst Architecture: Rocket Optimizer 3.0 is a virtualized platform suitable with provider cloud initiatives, and now permits operators to immediately develop optimization capability to deal with deliberate or unplanned spikes in community site visitors. Additional optimization will be turned up in seconds as wanted within the cloud – whether or not the provider’s cloud or public clouds like Amazon EC2 – doubling or tripling capability with the contact of a button. Only Skyfire’s versatile CloudBurst structure permits for dynamic bandwidth elasticity that may stretch to maintain high quality service supply.

MP4 and H.264 Optimization: Skyfire, who pioneered the real-time optimization of MP4 video, essentially the most prevalent normal for video supply, additionally consists of its third-generation algorithm in Rocket Optimizer 3.0 to convey a 30% decrease bitrate to MP4 and H.264 video site visitors, with zero degradation in viewing high quality versus that achieved by the earlier model of Rocket Optimizer. As smartphones and tablets ship with higher-resolution screens, and HD video turns into extra prevalent, Skyfire has responded by making certain that optimized video supply is extra clean and better high quality than ever earlier than.

CloudCache: Rocket Optimizer 3.0 additionally provides the power to transparently cache video and enormous photographs within the cloud the very first time they’re optimized, which reduces the variety of servers required within the cloud or information middle, in addition to an operator’s peering and IP transit prices. CloudCache swimming pools out there storage throughout Rocket Optimizer servers offering a multi-terabyte cache with zero incremental {hardware} price. Rocket Optimizer’s coverage engine gives wi-fi operators with complete flexibility to set their caching insurance policies to supply most profit throughout their operations.

“What Skyfire is delivering with Rocket Optimizer 3.0 maps on to the calls for we’re listening to from mobile operators to ship mobile video Quality of Experience (QoE) with an answer that scales quickly and affordably, manages unpredictable peaks, and will increase video supply to a number of units with out requiring extra community capability”, famous Susan Welsh de Grimaldo, Director Mobile Broadband Opportunities at Strategy Analytics. She added “This 12 months mobile operators are extraordinarily centered on bettering QoE to scale back churn, enhance buyer satisfaction and monetize video site visitors. As operators transfer to cloud-based virtualized community options, Skyfire meets each their customer-facing and community necessities.”

– Ends –

About Skyfire
Skyfire is devoted to leveraging the facility of cloud computing to radically enhance the mobile Internet expertise for each operators and their customers. Skyfire’s revolutionary, next-generation provider cloud method to mobile video and data optimization gives wi-fi operators with big price financial savings, elastic capability, and the power to surgically improve high quality of expertise on a per-stream stage. The firm has additionally launched the primary mobile browser extension platform to allow sturdy contextual & social searching, in addition to enhanced monetization alternatives for operators. The firm presently counts 3 of the most important mobile operators on the earth as clients for its Rocket Optimizer™ and Skyfire Horizon™ options.

Skyfire has honed its video & information optimization and mobile monetization capabilities by a wide range of top-selling shopper functions, which have greater than 20 million worldwide downloads up to now. Skyfire was based in 2007, and in situated in Mountain View, CA, within the coronary heart of Silicon Valley. For extra data, go to http://www.skyfire.com/, or comply with Skyfire on Twitter at http://www.twitter.com/skyfire.

NOTE: Skyfire and Skyfire Rocket Optimizer™ are logos of Skyfire Labs, Inc. All different registered or unregistered logos are the only real property of their respective house owners.

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