Marketing & PR
Lancaster-based digital company Novi Digital has gained a contract to offer digital advertising (SEO and PPC) administration to connected TV app company FX Digital.
FX Digital is a multi-award-winning developer of connected TV, OTT (over-the-top companies that present streaming over the web and bypass conventional distribution) and VOD (video on demand) functions throughout all main in style connected TV platforms together with sensible TVs, set-top-boxes and gaming consoles.
The digital advertising marketing campaign from Novi for the London-based firm will purpose to generate leads with purchasers which will have already got apps throughout different platforms however wish to develop their providing to incorporate apps for connected TV.
Novi Digital managing director Aaron Crewe mentioned: “FX Digital consists of a workforce nearing 50 individuals, working with a mess of world manufacturers and boasting initiatives throughout a wide range of rising applied sciences, with a concentrate on TV app growth.
“Our marketing campaign will purpose to assist potential purchasers make the transfer into these sectors with a concentrate on attracting consideration to FX Digital’s sturdy case research on their web site.
“At Novi we work carefully with our purchasers to completely utilise information and analysis and take a holistic strategy to SEO and PPC, combining information and psychology-based methodologies for max marketing campaign success.”
With workplaces in Lancaster and London, Novi Digital is an award-winning data-driven and psychology-focused B2B SEO and PPC specialist company, utilizing automation, AI and machine studying to ship SEO and PPC campaigns for over 300 purchasers within the UK and internationally.