So, social media optimization. We’ve been speaking about it so much. This Monday will likely be no completely different, however subsequent week would be the final week of the sequence. This week we’ll be speaking about Pinterest, which we’ve checked out in an optimization sense earlier than. But earlier than, we wrote about how to optimize your website for Pinterest. Now we’re exhibiting you ways to optimize Pinterest for search engines like google and audiences.
I’m going to go about this submit in a different way than I did the remainder of our social media optimization sequence, and I hope you don’t thoughts! In the previous, I’ve given a listing of common optimization ideas. But I spotted that with some networks, similar to Pinterest, that will not be the easiest way to take a look at it. So right here’s what we’ll do:
Let’s take particular person appears to be like at every of the positioning’s parts…
- Your Pinterest profile as an entire
- Individual Pinterest boards
- Individual pins – from the precise picture to the outline, and extra
…and see what we are able to do to be certain that every ingredient is as optimized as you may get it whereas nonetheless being simple to devour (i.e. not key phrase stuffing). Some issues, like utilizing key phrases and utilizing hyperlinks, needs to be practiced in all areas of your Pinterest web page.
But now, let’s get particular:
Optimizing your Pinterest profile as an entire
Your profile is what seems if you go to http://www.pinterest.com/ adopted by your username. It exhibits your profile image, bio, and your whole boards. Want it optimized? Make positive to:
- Set it up as a business account. This will provide you with entry to sure instruments that private accounts don’t get.
- Verify your web site. This will let pinners know that they’ve discovered the official account in your model, and also will give you access to analytics, which will likely be tremendous useful!
- Make positive your username makes it clear who you might be and that your profile description makes use of key phrases to describe who you might be and what you do. URLs on this part gained’t be clickable, however including one can generally be useful anyway. You solely have 160 characters for this, so use them correctly.
- By going into your settings, you may join your account to a Twitter account and Facebook profile or web page. This will add hyperlinks to them in your profile, as effectively.
- Rearrange your boards in order that the perfect and hottest ones are in direction of the highest, the place the attention is of course drawn to first.
- Choose board covers that appropriately symbolize the kind of content material that may be discovered on the board. You may even create personalized board covers.
Optimizing Pinterest boards
Boards are the areas to which you submit pins. They’re principally teams of pins that normally have one thing in frequent and are displayed collectively on a URL that appears like http://www.pinterest.com/USERNAME/BOARDNAME. You can have up to 100 boards per account and there’s no restrict to the variety of pins per board. It’s really helpful that you simply:
- Utilize long-tail key phrases. While particular person pins aren’t listed by search engines like google, boards are. Lots of boards get actually particular, so utilizing a descriptive board title is an superior alternative in your profile to get listed for that subject. Users may search for boards matching their search phrases, so this can assist you to entice extra pinners to the board.
- Keep titles quick and go into additional element within the board description. Once once more, use key phrases within the description. Board descriptions might be up to 500 characters, so you will have room to go into extra element.
- Links gained’t be clickable, however they are often useful. For instance, on our “Office Pranks” board, we embrace a hyperlink to our YouTube channel the place we submit movies of our personal workplace pranks.
- Even although you may pin a thousand photographs to a board, don’t. Users won’t ever scroll down sufficient to see all of them. Once you get to 200 or 300, you most likely need to make your board extra particular and transfer some photographs elsewhere.
Optimizing particular person pins
Now, on to pins, what actually make up the Pinterest group. Although they’re not listed by exterior search engines like google, pinners can search on Pinterest, so you continue to need them to be optimized and put-together effectively. Do this by:
- Pay consideration to your file names if you’re importing pins instantly out of your laptop, and alt textual content when pinning from an internet site. Using key phrases as an alternative of one thing like “IMG002164″ will make it simpler to discover in search.
- Always be certain that the pin is linked to a URL. Even when you add your pin as an alternative of pinning from an internet site, within the “Edit pin” settings, you may add a hyperlink to drive visitors.
- Keep descriptions quick and candy. Even although you will have 500 characters, folks don’t go to Pinterest to learn. Dan Zarrella found that the perfect descriptions are round 200 characters.
- Incorporate hashtags in your most essential key phrases.
- Include hyperlinks in your description to make it simpler for different pinners to click on by way of. In addition to linking the precise picture to the URL it got here from, you may also use a clickable hyperlink within the description. I can’t discover concrete stats supporting this, however have observed larger click-through charges on our personal pins after beginning to use this tactic.
What different ideas are a part of your personal Pinterest technique? Share your optimization recommendation within the feedback!
