Digital marketing academy receives £500k funding to close digital skills gap in Manchester

Thousands of individuals in Greater Manchester are set to be skilled in digital marketing skills and fast-tracked into job roles via the launch of a brand new coaching programme.

Greater Manchester Combined Authority (GMCA) has awarded Fearless Adventures’ academy scheme £499,928 as a part of the Skills Bootcamps programme. The funding has been offered by the Department of Education’s National Skills Fund.

The Fearless Academy will ship free industry-led digital marketing coaching to assist people over the age of 19 achieve “important” digital skills. Alongside this, the academy’s expertise group will assist learners upon completion of the 12-week Skills Bootcamp, leveraging their founder community and offering accessible routes into employment.

The industry-led curriculum might be delivered by digital marketing consultants from the dad or mum model Fearless Adventures. Its tutors might be sharing their data and experience throughout a plethora of digital specialisms, together with Search Engine Optimisation (search engine optimization), Pay-Per-Click (PPC), social media, graphic design, and internet improvement.

The tutors are all mentioned to be “skilled professionals which have supported a various vary of high-growth world manufacturers”, together with The Hut Group, Co-op, Unilever, Aldi, Logitech and Superdry.

This programme is a part of the Government’s Lifetime Skills Guarantee and Plan for Jobs initiatives, designed to assist folks onto the profession ladder, transition again into work or entry development alternatives whereas additionally serving to employers meet skills wants.

Skills Bootcamps are free, versatile programs of up to 16 weeks, giving folks the chance to construct up sector-specific skills and fast-track to an interview with an employer.

Dominic McGregor, The Fearless Academy co-founder, mentioned: “The Fearless Academy is creating one thing completely bespoke for each particular person – from specialist coaching to the job they may safe.

“We have an array of relationships inside the {industry}, so we’re always getting suggestions on the lacking experience and creating passionate people to fill this very actual digital skills gap.”

Managing director Rachel McDonald added: “The Fearless Academy will change the lives of many. We’re excited to upskill and introduce formidable expertise to an {industry} full of fantastic profession alternatives. If we will do that whereas supporting a sector integral to enterprise development throughout Greater Manchester, we could have achieved our imaginative and prescient.”

By Matthew Neville – Correspondent, Bdaily

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