Google doesn’t distinguish between weblog posts and webpages when indexing and rating content material. A “submit” can rank simply in addition to a “web page.”
This is acknowledged by Google’s John Mueller throughout his weekly search engine optimisation hangout recorded on June 4.
A website proprietor named Navin Adhikari joins the stream to ask Mueller why his weblog posts aren’t getting as a lot site visitors as his companies pages.
He asks if Google treats content material in another way when it’s revealed within the weblog part of web site in comparison with content material revealed in different sections.
Mueller says the distinction in site visitors possible has nothing to do with the place the content material is revealed, and extra to do with inner linking.
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Here’s Mueller’s full response.
Google’s John Mueller On Ranking Posts vs Pages
Whether content material is taken into account a “submit” or a “web page” is an identifier within the backend of a web site’s CMS. It helps website house owners hold content material organized, however it’s not one thing Google would have the ability to acknowledge.
“I don’t suppose Googlebot would acknowledge that there’s a distinction. So often that distinction between posts and pages is one thing that’s extra inside your backend throughout the CMS that you simply’re utilizing, inside WordPress in that case. And it wouldn’t be one thing that will be seen to us.
So we might have a look at these as if it’s an HTML web page and there’s a number of content material right here and it’s linked inside your web site on this approach, and primarily based on that we might rank this HTML web page.
We wouldn’t say oh it’s a weblog submit, or it’s a web page, or it’s an informational article. We would basically say it’s an HTML web page and there’s this content material right here and it’s interlinked inside your web site on this particular approach.”
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Adhikari follows up with one other query about whether or not utilizing longer URLs for weblog posts may be inflicting issues.
Mueller says no, that shouldn’t be an issue. What’s possible the issue is how these weblog posts are linked to from different pages on the location.
If there are extra inner hyperlinks pointing to companies pages than weblog posts, then Google will see the companies pages as extra necessary.
When weblog posts should not linked to from different pages on a website then Google can’t precisely assess their degree of significance, which creates challenges for search rankings.
“I feel, I imply, I don’t know your web site so it’s onerous to say. But what may be occurring is that the interior linking of your web site is totally different for the weblog part as for the companies part or the opposite components of your web site.
And if the interior linking may be very totally different then it’s doable that we might not have the ability to perceive that this is a vital a part of the web site.
It’s not tied to the URLs, it’s not tied to the kind of web page. It’s actually like we don’t perceive how necessary this a part of the web site is.”
With that in thoughts, in case your weblog posts should not getting as a lot as you’d like them to, add extra inner hyperlinks.
Linking to current weblog posts from the house web page of a web site would ship a powerful sign to Google that the content material is necessary.
It may assist so as to add contextual hyperlinks to related weblog posts from companies pages or different excessive rating items of content material.
Hear the total dialogue within the video under: