10 examples of social media posts to get inspired • Yoast

Camille Cunningham

Camille is content material supervisor at Yoast. She writes and optimizes weblog posts and enjoys creating content material that helps individuals grasp website positioning.

You’ve in all probability heard it a dozen instances earlier than, however social media wants to be half of your on-line technique. Whether you may have an internet site, private weblog or webshop, social media permits you to attain and join together with your viewers. To get new individuals into contact with you and to keep prime of thoughts together with your present buyer base or followers. But the place to begin? In this submit, we’ll present you 10 examples of completely different social media posts to allow you to get inspired and attain your viewers in a manner that matches your model!

Examples of nice social media posts

1. The Cheesecake Factory: Use humor and nice images

The Cheesecake Factory is an American chain of eating places, localized world wide. If you’re not accustomed to it, chances are you’ll acknowledge the identify from the hit sequence The Big Bang Theory. They have a big following on Facebook and commonly submit about meals that’s on their menu. These posts get quite a bit of engagement, due to the nice pictures used and the humorous textual content accompanying them.

An image of bread that will get greater than 2300 likes and 243 feedback, fairly spectacular proper? Of course, it helps that The Cheesecake Factory is a widely known chain of eating places, with places world wide. But what this instance reveals us is {that a} restaurant can do very properly on social media by utilizing nothing greater than humor and high quality footage. Which retains the viewers entertained and attracts them to the restaurant by exhibiting what’s on the menu.

2. Google: Share fascinating buyer tales

Google Maps is one of these issues that doesn’t want a lot explaining. Most individuals know what it does, it helps you get from A to B. It may even discover you a quicker route when there’s hundreds of site visitors up forward. But a couple of days again, Google shared an fascinating buyer story on Twitter. Apparently, marine biologist Johnny Gaskell and a group of researchers, use Google Maps to discover ocean life. You know, manner down there. Something that may have taken much more time in the event that they haven’t had entry to Maps. Quite a novel buyer story and a cool manner to take a look at a service that has grow to be so regular in our day-to-day life.

One of the most important mysteries of the Great Barrier Reef are blue holes that can provide researchers a uncommon take a look at ocean life and the way we will shield it. Dive in to see how researchers are utilizing @GoogleMaps to find and study from these sinkholes → https://t.co/x4T6I17qDe 🌊

— Google (@Google) June 8, 2021

What this Tweet reveals us, is that person tales convey a services or products to life. It doesn’t have to be essentially the most distinctive story on the planet. If you present prospects utilizing your services or products and inform their story, others can be ready relate to them. This doesn’t simply give them perception into what your services or products can do for them, it additionally works as social proof. Because if different individuals are utilizing it, and so they’re joyful about it, then individuals are extra inclined to begin utilizing it too.

3. Tony’s Chocolonely: Show individuals what’s occurring

Tony Chocolonely is a Dutch firm that sells chocolate. Their chocolate bars are fairly widespread and their mission is to make chocolate 100% slave-free. As they’re opinionated, which inserts their mission, they typically get quite a bit of engagement on their social posts. A yr in the past they opened a Chocolate Bar in Amsterdam and introduced this information on LinkedIn:

example of linkedin post by Tony Chocolonely

As you’ll be able to see this submit has quite a bit of likes and feedback. And what works properly is that they’ve a photograph of the Chocolate Bar accompanying their announcement. This reveals individuals what they will anticipate and what the ‘retailer’ seems like. This is a superb instance of one thing you’ll be able to simply do for your online business. Share enjoyable images of what your house seems like, share images of new merchandise that simply got here in, or share another visible updates to get individuals enthusiastic about visiting you.

4. The Clay Creative Co: Increase followers with giveaways

Now, that is a web based retailer you’ve in all probability not heard of, because it’s a small enterprise from the UK that sells its earrings by means of Etsy. But this submit on Instagram is a superb instance of how a small on-line enterprise can develop its quantity of followers. By doing a easy giveaway! This on-line retailer (and Instagram account) is run by one individual, who additionally makes these earrings herself. And to have a good time that her account now has 1000 followers she determined to do one other giveaway. Mind you, this can be a smaller enterprise, however her Instagram account is simply 4 months previous and she or he already had 500 followers after the primary month.

example of social media post by The Clay Creative Co

If you’ve ever been energetic on social media, chances are high that you just’ve seen a number of of these posts earlier than. They’re a good way to get individuals to share your content material, commenting on it and introducing your online business to their mates. You may even ask your viewers to remark with why they consider they need to win or why they love your product a lot. Giving you precious enter into how your product is getting used and perceived by your viewers. Do be certain that to take a look at the rules when it comes to these giveaways contests, as you need to ensure you’re doing it correctly.

Social Media Examiner is a media firm that’s based mostly within the United States. It publishes on-line magazines, blogs and podcasts about how enterprise individuals can use social networks. They share fascinating information on their Twitter account frequently and have greater than 500,000 followers there. The purpose that they’ve a lot content material to share is that there’s a big neighborhood of consultants that creates content material for Social Media Examiner. Like this weblog on social media advertising technique that they shared some time again.

Don’t fear, we understand that it’s extremely distinctive to have entry to tons of content material creators. But what we will study from this submit is that sharing content material will get you followers. By giving freely some of your experience without spending a dime in posts like this one, individuals can be extra inclined to observe you on-line and keep in mind your model. It might really feel a bit contradictory, however by serving to individuals do some stuff by themselves they’ll come to you once they want extra assist. Because they’ll belief your experience on a subject. So make investments time in content material advertising and introduce individuals to the group of consultants you may have, no matter subject you’re in. What’s additionally nice about these sorts of posts, is that they get retweeted or shared by others extra typically.

6. LEGO: Involve your followers and allow them to get artistic

LEGO has tons of followers across the globe. And a product that folks can simply get artistic with. For Pride Month they requested individuals to create one thing that displays pleasure. From all of the photographs they obtained, they selected a couple of highlights to share with everybody on Facebook. Which obtained them fairly some likes and optimistic suggestions within the feedback.

example of social post by LEGO

What this kind of submit reveals us, is that you may contain prospects or followers in your content material creation. Not solely will the individuals concerned love seeing their creations on-line, nevertheless it’s additionally real and unique content material. Which can improve buyer loyalty. LEGO additionally does quite a bit round Pride Month and by showcasing their assist, they get quite a bit of optimistic suggestions from their following.

7. IKEA: Share your values and ambitions

IKEA is a Scandanavian furnishings chain with shops world wide. They are, in their very own phrases, taking formidable steps in direction of a extra sustainable future. One of their LinkedIn posts that carried out properly was about their objective to serve a 50% plant-based menu by 2025. Which is fascinating, because it has little to do with their primary product (furnishings and residential equipment). But it is sensible when you concentrate on it. You can discover a restaurant in virtually each IKEA retailer and so they additionally promote meals merchandise that folks can take house. And sustainability is turning into a severe consider individuals’s issues to purchase someplace. This submit reveals us that quite a bit of IKEA followers reply properly to this deal with sustainability.

example of social media post by IKEA

What we will study from this submit is that the worth or high quality of your product isn’t the one factor that folks care about. Of course, it’s necessary to inform individuals about that as properly. But don’t be afraid to share information in your ambitions, your firms values and what you care about. People need to know who they’re shopping for from and whether or not this firm matches their very own values and ambitions. Especially whenever you’re simply beginning out, sharing your story and the place you need to go can get individuals all in favour of your model. Don’t draw back from a private contact in your social posts if it matches your model.

8. OREO: Ask questions which can be simple and enjoyable to reply

We’re assuming you’re accustomed to OREO, however if you happen to’re not: it’s an American model that primarily sells cookies. Although they’re principally recognized for his or her traditional Oreo cookie, additionally they supply different flavors. In a current Instagram Story they requested their followers to select their favourite taste.

example of social media post by Oreo

What’s good about this kind of story is that they’re simple to work together with for those that are viewing the story. They solely want to faucet their display as soon as and so they instantly get to see the outcomes thus far. It’s enjoyable to see and it offers you precious details about your viewers. Plus, this sort of Instagram Story, during which you ask a query, is comparatively simple to make.

9. Bettys: Be proud of your publicity

Bettys is a neighborhood tearoom with a couple of places in Yorkshire, an space in northern England. They’re fairly well-known round these elements and Bettys has been round for greater than 100 years. A couple of weeks again, they shared a submit on Facebook with a hyperlink to a video on the BBC web site. In this video, Nadiya and Fred (who you’ll be able to typically see on the BBC) go to and eat at Bettys. As you’ll be able to see, the submit obtained quite a bit of likes and feedback.

example of social media post by Bettys

Part of the success of this submit can in all probability be defined by the truth that these are two very acquainted faces for many of Bettys followers (which can be UK-based). But it’s additionally fascinating to see within the feedback is that folks cherished seeing Bettys featured on this video. You can really feel that these followers are actually joyful for the tearoom and the publicity it’s getting. What we’re attempting to say is that you need to share your successes. If a neighborhood paper writes about you, or when somebody tags you of their social submit, write about it. Or reply to it. These sorts of really feel good posts are an excellent break from extra severe content material and may get you tons of likes.

10. HP: And be proud of your group

Your enterprise wouldn’t be wherever with out its individuals. And with a lot occurring on-line these days, prospects love seeing the faces behind an internet site. Or service or product. HP is one of the businesses that appear to pay quite a bit of consideration to their workers. For one, they submit about their targets when it comes to inclusiveness and variety. But additionally they present their workers as people, like on this LinkedIn submit.

example of social media post by HP

So, what does this final instance of our 10 social media posts inform us? These varieties of posts make your online business extra private. They give your viewers an concept of the group that’s concerned and what their story is. This will increase their belief in your model and it’ll in all probability make you extra likeable. Especially LinkedIn is a superb platform for these sorts of posts, as that is additionally the platform you should use to discover new individuals to be part of your group. Having joyful workers discuss their job and employer can even assist improve your quantity of candidates.

A fast recap

In this submit, we checked out ten examples of social media posts. And gave you ten ideas in your personal social media sharing. Which is quite a bit. So let’s checklist the primary takeaways from these examples:

  • Don’t be afraid to get private and share your story
  • Showcase actual individuals, like your prospects and your group
  • Interact together with your viewers in a simple manner
  • Share images of your merchandise and enterprise in a enjoyable manner
  • Giveaways and knowledgeable content material allow you to attain new individuals

Share your content material on social media

Most of the examples of social media posts we shared listed here are by larger firms, that even have an even bigger advertising funds. But that doesn’t imply that you may’t draw inspiration from them. Even if your organization is quite a bit smaller. By sharing distinctive content material on social that invitations your viewers to work together, you should use social media to get extra prospects and strengthen your relationship with them. So get on the market and begin sharing on social media!

Control what your content material seems like with Yoast website positioning

If you’re sharing a video or {photograph} and not using a hyperlink, you are able to do this instantly. However, if you happen to share a hyperlink to one of your pages and don’t set something, your social submit will in all probability not look that nice. Yoast SEO can assist you are taking management of that. With our plugin you’ll be able to change the picture, title and outline which can be being proven when sharing your web page on social. Our Premium plugin even comes with social previews that present you what your content material seems like when it’s shared on Twitter and Facebook.

With our newest launch of Yoast SEO 16.5, we’ve added one other characteristic: the Social Appearance Templates. With this characteristic, you’ll be able to set a default social template for each web page or customized submit sort you may have. Like the social previews, you may have management over the pictures, titles and descriptions. This manner, you’ll be able to ensure that your pages all the time look good when being shared on social media, even once they’re shared by another person! If you’re a person of our free plugin, you received’t have the ability to use these templates. You can, nevertheless, set a default fallback picture that can be used when any URL in your web site is shared.

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