What is digital marketing? | Digital Ethos | Open Mic

Digital advertising and marketing refers back to the promoting of an organization, services or products, electronically with the aim of convincing clients to take a position time or cash. It will also be known as on-line advertising and marketing and web promoting, however it’s all the identical factor – so don’t be thrown by totally different jargon.

Digital advertising and marketing may be focused at a variety of digital units together with computer systems, tablets, telephones and Kindles. From show adverts to social media posts, promoting may be discovered nearly anyplace.

Before the digital age, the standard advertising and marketing avenues included journal adverts, direct letters, billboards, radio and tv (broadcast). Nowadays, the tendency is to go for on-line advertising and marketing as a result of it may be executed faster and may be higher focused on the proper viewers, on the proper time.

With this in thoughts, let’s check out the various kinds of digital advertising and marketing obtainable to get a greater feeling for the business in 2021.

Types of digital advertising and marketing

There are many elements to digital advertising and marketing that assist organisations promote themselves and construct model consciousness, these embrace:


Blogs, newsletters, movies, infographics, brochures, white papers, guides, quizzes – you title it. There’s heaps related to content material advertising and marketing. Content advertising and marketing goes hand-in-hand with Search engine optimisation and social media, as content material contains key phrases which assist to construct area authority and rankings, and blogs/infographics are excellent methods to offer again to the neighborhood and interact with them on social platforms.

Content permits organisations to point out their thought management and share fascinating data that advantages each the commerce and public. An excellent instance of well-known, brand-defining content material comes from Innocent Smoothies, the place they clarify the place their carbon originates from. This is not solely promotional for the model (displaying their inexperienced credentials) but additionally instructional for the general public.

Search engine optimisation (Search engine optimisation)

The technical magic that improves your web site’s visibility. Search engine optimisation is the science behind your internet pages and it is this course of that makes them enticing to search engines like google. As a reward for making pages Search engine optimisation-friendly, Google will rank you increased within the search engine outcomes pages, making it a lot simpler for customers to seek out you extra shortly.

A profitable Search engine optimisation technique will use a mixture of quick and longtail key phrases within the web page copy, meta titles and descriptions. It will embrace taking a look at web site loading instances, consumer expertise and way more. Search engine optimisation works alongside PPC, social media advertising and marketing, internet design and content material advertising and marketing – it is the core ingredient that drives site visitors and web site leads.

Social media

The voice of your model that interacts and engages with core followers, in addition to different huge names inside the business (right here’s a great example of the latter).

Having social media pages offers your model the chance to point out a human face and affords a personable means for patrons to get in contact. By doing so, you may construct a neighborhood that is excited to get a response from you.

Social media not solely advantages your clients however you too. By utilizing platforms like Facebook, Twitter and Instagram, you may study extra about your clients’ behaviours, that means you may finally discover out what they need and provides it to them.

Pay-per-click (PPC)

Allowing companies to focus on a particular viewers utilizing something from behaviours to geographical areas, pay-per-click can attain outdated and new clients which have proven an curiosity in your model. PPC works extraordinarily nicely with Search engine optimisation and, collectively, they make a strong, dynamic advertising and marketing technique.

PPC is an on the spot and efficient technique that drives model publicity and conversions. It is additionally known as paid search, paid promoting and sponsored search however if you happen to hear that, it simply means PPC. This service can take varied kinds reminiscent of search, remarketing, show and video. It is an excellent device that may assist any startup or massive firm to achieve out to potential clients.

Public relations (PR)

Used to reinforce your on-line visibility in addition to making vital connections with journalists, bloggers, influencers and the general public. Digital PR can remodel a enterprise because it shares and promotes its personal information, charitable work and success tales – all of which may create a buzz round your model.

There are varied digital PR strategies that can be utilized to make sure your model is all the time seen in the fitting gentle, these embrace natural PR, owned media, paid alternatives, reactive alternatives, occasion advertising and marketing, newsjacking and disaster administration.

PR works hand-in-hand with Search engine optimisation and social media advertising and marketing. For Search engine optimisation, PR comprises key phrases that helps to spice up on-line visibility and site visitors, and on social media PR may be shared and commented on, reaching additional attain and buzz round a model.

Web design

The design and construct of your web site will assist your model to develop, as customers usually tend to convert when utilizing an internet site that is intuitive and purpose-built. That’s why internet design is very important in relation to constructing belief with clients, as a result of if it’s user-friendly, accessible and safe – your model is extra more likely to acquire loyal clients and optimistic opinions.

Web design is not solely technical however inventive too! The first step to constructing an excellent web site takes competitor analysis to see what they’re doing nicely and never so nicely – this helps to gauge what your customers may gain advantage from. From there, a wireframe might be constructed to find out what it’ll seem like as soon as it’s dwell – and as soon as that’s executed, the construct can start!

Before launching a website, internet designers will bear rigorous testing to make sure it is responsive and user-friendly.


Nothing fairly resonates with an viewers like movie does. Humans are visible beings, which is why videography is a vital a part of any digital advertising and marketing technique.

Videography has historically been utilized in advertising and marketing for spots on the TV, however these days, videography has a much wider scope. Videography can be utilized for headers on websites, on YouTube, on social media and built-in right into a model’s PR campaigns to assist additional talk with a wider viewers.

With video, your model is more likely to be shared, commented on and favored by the lots, because it’s way more simply consumed than textual content. Videos may be watched on a variety of platforms too, which implies it’s simply accessible and may be loved on-the-go.

Having a video in your website is an effective way to point out off to potential purchasers!

Graphic design

From web site design to leaflets, brochures and product packaging, graphic design helps your model to seek out its personal id and to face out from the competitors.

Graphic design enhances all components of digital advertising and marketing as your emblem might be printed on all branded supplies, reminiscent of your web site, blogs, social media profiles and movies. It is the bread and butter of your model that helps the general public to recognise your colors, emblem and character. There are loads of superb examples of branding on the market, which spring to thoughts for you?

Why firms select to go to a digital advertising and marketing company

Digital Ethos affords omni-channel advertising and marketing providers, which signifies that we are able to present a complete technique, irrespective of the business. Whether you’re a startup or well-established firm, we might help you drive site visitors, generate leads or get the general public speaking about your model – all you need to do is begin the dialog.

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