Study Finds 60% Of SaaS Blogs Are No Longer Unique

It seems that SaaS blogs have a major problem with their content material being ripped off and republished.

In reality, 60% of weblog articles from 50 high SaaS firms are not distinctive to their website. That’s based on a brand new examine of over 52,000 weblog pages these manufacturers.

In its examine, PlagiaShield additionally found a number of attention-grabbing insights concerning the forms of content material these high SaaS blogs are publishing:

  • The common weblog publish size was 2,200 phrases.
  • The median phrase rely was 1,050 phrases.
  • For these non-unique pages, 54% of the textual content could possibly be discovered elsewhere on the internet.
  • The typical SaaS weblog publish had 1,600 potential thieves.


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It’s price noting that the examine referred to those republished/duplicate posts as taken by “potential” thieves.

This is as a result of the reprints included articles that had been absolutely plagiarized but in addition these the place a number of sentences had been copied, or the weblog publish had been distributed by approved companions.

What’s the Risk of Having Your Blog Content Plagiarized?

While Google’s Gary Illyess has beforehand specified that duplicate content material throughout web sites isn’t an issue so long as the right canonicals are arrange, content material thieves are extremely unlikely to observe this rule.

Not solely that, thieves are taking the prices related to the creation of your content material (time, analysis, high quality writers, and many others.) and utilizing it to:


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And extra.

Stolen Content Can be a Significant Issue for SaaS Companies

Paid promoting requires a substantial funds if firms need to goal related SaaS search phrases.

As a consequence, website positioning is commonly used to fill within the gaps the place paid prices are too excessive.

Additionally, weblog content material accounts for a good portion of site visitors era for high SaaS firms:

Image accredited to be used by PlagiaShield

This could possibly be larger if thieves weren’t stealing your content material and, by extension, your viewers.

As the examine famous, there are many professional causes your content material might seem elsewhere on-line, together with:

  • PR distribution web sites.
  • Podcast directories utilizing your episodes’ description.
  • Medium, LinkedIn or different articles from workers that you just republished.
  • Guest posts you wrote utilizing massive elements of present weblog posts.

When Content Theft Kills Your Business

Many think about content material theft as a mere inconvenience or one thing that may’t be helped. However, it could trigger precise hurt.

Jeremy Mauboussin, founding father of PlagiaShield, defined that it was really a good friend who impressed him to look into the problem of plagiarism of name content material. Jeremy was working in agricultural engineering on the time.


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His good friend had spent years cultivating a web site with 2 million website customers per 30 days. He had put lots of effort and time into creating high-quality, long-form content material.

In 2019, within the house of someday, he misplaced 70% of his site visitors in addition to rankings and income.

Mauboussin constructed PlagiaShield as a method to see if the sudden downturn was because of content material theft. And after utilizing the device to establish what content material had been stolen and by whom, his good friend was in a position to work to get the stolen copy taken down.

How To Turn Content Theft Into website positioning Benefit

There are three popular opinions on the subject of dealing with stolen content material:


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  • Ignore it.
  • Ask them to take it down.
  • Contact the server that hosts the area.

Automating the method of scanning the online for plagiarized content material and figuring out who reprinted it provides you a further three choices:

  • Ask for remuneration.
  • Demand a backlink.
  • Submit a DCMA to Google.

It additionally allows you to see which reprints are professional. This potential to filter out syndicated items, licensed reprints, correctly cited passages of textual content, and many others. allows you to concentrate on the cases the place your content material is getting used with out permission. Then you possibly can…


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Ask for Remuneration

When PlagiaShield scans for stolen copy, it pulls out the contact data for the webmaster/proprietor, their server supplier, and extra.

The device additionally shops e-mail templates so requests for remuneration might be despatched in minutes.

If you request that the content material be eliminated and compensation paid however the thief responds by solely eradicating the content material, you haven’t misplaced something. But you do have the potential to realize much more.

Demand a Backlink

An various choice is to specify that they’re allowed to maintain the content material they stole, however provided that they cite your model because the writer and supply a backlink to your website.


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This choice should be taken with warning, although. You don’t need a whole lot of low-quality web sites pointing to your model.

Analyze the quality of the website to establish whether or not this can be a route you need to take.

Leverage the data pulled by the device to cut back the time spent on this process.

It’s additionally an effective way for companies to construct high quality backlinks to their consumer web sites with out having to spend a large period of time discovering potential web sites, contacting them, after which creating distinctive content material.

Submit a DCMA Takedown Request to Google

An choice in Google Search Console permits you to submit a request for Google to take away the URL that hosts your stolen content material from the search outcomes.


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The downside is that these might be irritating and time-consuming to finish. For each, you should embody:

  • The URL of the infringing content material.
  • Outline how you recognize the content material is stolen.
  • Exact quotes of the stolen content material.

That’s lots of time spent digging round and gathering proof.

Automating the gathering of this data in your behalf and completion of the shape reduces the time spent creating and submitting this request to mere minutes.


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It allows you to scale your efforts to guard your model’s content material.

There is enormous value in high-quality content, and sadly, I can’t envision a day the place writers and types might be secure from thieves.

But you could possibly reap some compensation within the type of remuneration or backlinks.


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