Rio SEO Publishes Original Research Revealing COVID-19’s Impact On the Local Search Landscape for Multi-Location Brands | News

SAN DIEGO, May 3, 2021 /PRNewswire-PRWeb/ — Rio SEO, the main native advertising and marketing platform supplier for enterprise manufacturers, companies and retailers, has printed authentic analysis which particulars the affect of COVID-19 on the native search panorama for multi-location manufacturers.

The research primarily focuses on Google My Business (GMB) metrics, similar to search, views and conversions from the interval of January 1, 2020 to December 31, 2020. The industries checked out on this whitepaper embody: enterprise companies, monetary companies, hospitality, healthcare, retail, and eating places. The knowledge, drawn from a pattern of greater than 200,000 worldwide enterprise areas, revealed key insights into client search habits and actions taken throughout the aforementioned verticals.

Some of the key highlights and takeaways from Rio SEO’s “COVID-19’s Impact on the Local Search Landscape” whitepaper embody:

  • All verticals skilled a considerable dip in whole views of their GMB listings at the begin of the pandemic. While all metrics noticed declines, the best decline was in whole views, which dropped 40% total in March when in comparison with the month prior.
  • As the pandemic wore on and even routine outings turned fraught with questions on retailer closures and security measures, customers’ informational wants grew. This was mirrored in comparatively excessive whole click on actions from May 2020 onward.
  • Without query, sit-down eating places have been amongst these hardest hit by the fallout from COVID-19. Overall, they noticed a 53% lower in whole views of their listings and a 21% lower in whole searches.
  • Overall, retailers confirmed the most constant efficiency in 2020, with restricted drops and features in lots of metrics. In reality they noticed an total 117% improve in clicks to their web sites.
  • The healthcare business, unsurprisingly, had one in all its strongest years by way of native advertising and marketing metrics. Overall, the healthcare business noticed a 19% improve in whole clicks on their listings, a 48% improve in clicks to cellphone calls, and a 39% improve in clicks to their web sites.

The report serves as a useful resource for multi-location manufacturers to benchmark and assessment how their native advertising and marketing metrics aligned with others of their vertical amid a difficult 12 months for most industries. Additionally, companies can acquire extra understanding of what to anticipate as the pandemic continues to have an effect on the native search panorama globally.

*Rio SEO analyzed knowledge from 400 world enterprise organizations with greater than 200,000+ enterprise areas. Our methodology calculates month-to-month proportion adjustments by evaluating client search and conversion quantity inside a selected business, month over month from January 1, 2020 by way of December 31, 2020.

For extra insights and to dive deeper into Rio SEO’s findings, click here to learn the full whitepaper.

About Rio SEO

Rio SEO is the main native advertising and marketing platform for enterprise manufacturers, companies and retailers. Rio SEO’s Open Local Platform gives multi-location organizations with a complete, seamlessly built-in suite of turnkey native advertising and marketing options and popularity administration instruments – Local Listings, Local Pages, Local Reviews, Local Ratings, Local Reporting, and Local Manager – confirmed to extend model visibility throughout search engines like google, social networks, maps purposes and extra.

Founded in 2006, Rio SEO ranks amongst the largest world suppliers of native search automation options and patented SEO reporting instruments, driving enterprise from search to sale for company manufacturers worldwide. Over 150 enterprise manufacturers and retailers depend on the modern know-how and Rio SEO’s native advertising and marketing experience to drive motivated, measurable on-line visitors to its native web sites and into bodily shops. Rio SEO at present serves Fortune 500 corporations throughout a wide range of industries together with retail, finance, insurance coverage, hospitality and extra. For extra data, go to or observe @rio_SEO on Twitter.

Media Contact

Chelsea Alves, [email protected], +1 858-529-5042, [email protected]

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