I’m Tom Mcloughlin, the founding father of SEO Travel. We’re a journey advertising company that gives SEO, PR, Email Marketing, Paid Social Media and Web Design to journey corporations.
In April 2021 we celebrated our ten-year anniversary and celebrated by altering our enterprise mannequin to provide away all of our revenue on an ongoing foundation to instructional charities each at residence and around the globe.
How did you come up with the concept for the corporate?
I had labored at a world PR company and a rising SEO company and felt their companies had important shortcomings due to the dearth of specialism in a specific trade. I had my very own journey web site at the time which charted my travels over time and had developed quite a lot of connections and relationships in journey and so it felt like a no brainer to start out one thing which did simply that.
Over 10 years we’ve grown from a one-man-band working at my kitchen desk centered on SEO to a staff of ten with a broad advertising providing. That growth has come from phrase of mouth, requests for companies from current purchasers and a drive to grow to be the perfect resolution on the market for journey SMEs.
How has the corporate advanced through the pandemic?
We’ve needed to diversify for the reason that pandemic hit as journey was one of many worst-hit industries. We moved into different industries reminiscent of recruitment, structure and interiors to offset the impression on journey and have seen some nice outcomes there as we’ve mapped our strategy into these totally different sectors and immersed ourselves in what works for these varieties of companies.
For SEO Travel the pandemic has prompted a dramatic change. After 6 months of unbelievable stress and arduous work, I got here out the opposite facet exhausted and questioning what the important thing drivers have been behind operating the enterprise. I needed to do extra and have a wider impression, and that is the place the concept for our 100% initiative was born.
To have fun our 10 12 months anniversary we modified our enterprise mannequin to provide away the entire revenue we make to instructional charities. We need to make an impression with our work and we consider that by serving to these causes each on our doorstep and around the globe we will help alleviate poverty by giving extra youngsters entry to training.
Our purpose is to provide away one million kilos over the following ten years.
What can we hope to see from SEO Travel sooner or later?
Hopefully some implausible progress in direction of our purpose of giving one million kilos!
We’re persevering with to evolve our providing so it’s a no-brainer determination for a small journey enterprise to decide on us for his or her advertising, and we hope that as these adjustments roll out the outcomes we get will proceed to be the most effective within the enterprise.
All the whereas, anybody who works with us can relaxation secure within the data that their funding is being channeled into implausible causes and making an actual distinction for individuals who actually want it.
Personally, I’m additionally going to be working arduous to share the advantages of this type of mannequin so hopefully, we are able to persuade extra enterprise house owners and entrepreneurs to undertake it and exponentially enhance the impression it has on the numerous nice causes on the market which want assist.
