Google once in a while tells you which ones methodology of know-how they like over others. They did it with cell, saying go responsive over different strategies. They did it was schema markup options, saying JSON-LD is most well-liked over different strategies. But utilizing a most well-liked methodology doesn’t provide you with any profit in Google Search than a non-preferred methodology.
John mentioned this on the 4:36 mark into the video. He mentioned that whereas Google has mentioned JSON-LD is Google’s most well-liked and advisable methodology for implementing schema, John mentioned “that does not imply that there is any much less worth handed with with like the opposite kinds of markup.” “I would not say it’s essential do sort of Google’s choice,” he added.
Why does Google give a choice or suggestion? He mentioned as a result of if they don’t, some will not implement it in any respect. He mentioned folks will not do something if they don’t give a suggestion.
Here is the video embedded in the suitable location:
Here is the transcript:
JSON-LD like that. My assumption is that is how most e-commerce websites try this, that they give the impression of being up the database info, the pricing, the provision they usually put that into markup in JSON-LD or microdata or no matter format.
And I believe the half with our choice there’s principally alongside the strains that oftentimes folks externally simply need like one choice. Like these are a number of choices that you are able to do and we advocate utilizing JSON-LD as a result of it normally makes it simpler for websites to implement. But that does not imply that there is any much less worth handed with with like the opposite kinds of markup. So if no matter function you are on the lookout for helps that sort of markup and that is what you need to do then like go for it. I would not say it’s essential do sort of Google’s choice. Because normally folks simply come to us and say it is like oh you’ve two or three choices which one is the perfect one, and if we simply say oh I do not know simply determine it out your self then everybody’s like oh I will not do something. But if we are saying it is like oh we actually like this selection then it is lots simpler for them to say okay i am going to simply begin.
Dan Brickley from Google added a bit extra on this:
there’s one sensible distinction – which is that Google tooling extracts and reviews JSON-LD from HTML content material that is generated/amended by Javascript.
Docs: https://t.co/ISotAbl1j0https://t.co/RWM5Ze4jjZ
/cc @JohnMu
— Dan Brickley (@danbri) May 25, 2021
Forum dialogue at Twitter.
