Businesses are overlooking the importance of SEO

Businesses are overlooking serps as a serious buyer communication channel and, consequently, are placing their post-pandemic restoration in danger, a brand new report from Yext argues.

Yext, an AI search firm, not too long ago surveyed 200 UK entrepreneurs and decision-makers to find how they have interaction with prospects. While virtually all (85 p.c) selected their web site as one of the two most vital communication channels, simply 12 p.c chosen ‘search engine listings’.

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