Since its institution in 2012, CEO of Prosperity Media, James Norquay has used his 16+ years of digital advertising and marketing expertise to construct a seasoned group of SEO specialists and creatives. The firm differentiates itself from different digital companies by specialising in search engine optimisation and amplification of onsite content material.
This week the group added one other 4 workers members within the SEO departments. The group welcomed Rebecca Nichelsen – Content Writer, Sam McBeath – Content Writer, Madeline Findlay – Content Writer and Georgia Tan – Senior SEO Consultant.
James Norquay, mentioned, “SEO will get misunderstood so much and most of the time, the worth we add to our purchasers is in schooling in order that they will get buy-in to implement adjustments to their tech stack – which in fact can require vital developer assets. At the top of the day, an increasing number of individuals are turning to Google for options and it may be a really sustainable avenue for enterprise progress and buyer acquisition.”
Prosperity Media has been dominating the Australian SEO house, successful purchasers from varied verticals comparable to finance, marketplaces, insurance coverage, cryptocurrency, well being, and schooling. Earning the title of Best Agency in Australia, awarded by Semrush and judged by a panel of business specialists from Atalassian, Vodafone, Canva, Finder, and Foundr solidified our place out there.
In 2020, simply weeks previous to lockdown, Prosperity Media hosted Australia’s first SEO-focused convention. Keynote audio system together with Amanda King (Optus), Bernard Huang (Clearscope), Matt Diggity, and Kate Toon spoke to a room of 250+ attendees, starting from how one can write content material that ranks within the SERPs, progress hacking, to hyperlink constructing techniques.
“COVID-19 has accelerated the realisation that digital search is right here to remain. But displaying up on Google is just not a easy or fast job. The greatest time to spend money on SEO was years in the past and getting the lionshare of natural search site visitors today is getting an increasing number of troublesome. Even for established manufacturers in Australia, though they could have a whole lot of model authority, we’re discovering that they’ve been given poor recommendation and in consequence, haven’t carried out in addition to they may very well be.” says Norquay.
With the approaching roll out of Google’s Core Web Vitals, there was some concern mongering misinformation shared by sure SEO professionals. “There isn’t any manner of understanding what impression this may have proper now – the very best we will do is to teach purchasers on what Core Web Vitals is about and the way they need to strategy it – whether or not they’re a small enterprise or a nationwide model. Sowing concern is just not the best way.”, says Norquay.
As Google continues to enhance its algorithm to offer higher outcomes for its customers, Prosperity Media will probably be there to assist companies obtain their targets from search engine site visitors.