The account was received following a multi-agency pitch and can be dealt with out of the company’s Bangalore workplace.
AdLift, the worldwide digital advertising and marketing company has been appointed because the digital accomplice for Titan group. As a part of the mandate, AdLift will deal with the Search Engine Optimization (SEO) and Content Marketing for Titan Watches, Titan Eye Plus and Fastrack Eyewear manufacturers. The account was received following a multi-agency pitch and can be dealt with out of the company’s Bangalore workplace.
Keeping the monitor document of delivering award-winning campaigns, the company will work on strengthening the presence of all of the above-mentioned manufacturers amongst Titan’s new TGs in addition to current ones with participating content material and improved search outcomes.
Titan started in 1984 as a three way partnership between the Tata Group and the Tamil Nadu Industrial Development Corporation. The firm started with Titan watches and later expanded into different manufacturers for completely different goal audiences. The watch manufacturers embrace Fastrack, Sonata, Raga, Octane and Xylys. Tanishq and Mia are jewelry manufacturers from the corporate whereas Titan Eye Plus is an eyewear model.
Shalini Gupta, head of selling, Eyewear @Titan Company Limited, mentioned, “Over the final one yr, AdLift helped us obtain an amazing 107% Y/Y improve in SEO visitors and we sit up for some breakthrough work from them to lift our natural progress in 2021.”
Commenting on the account win, Prashant Puri, co-founder & CEO, AdLift mentioned, “I’ll sound clichéd saying that Titan is a Timeless model however that’s precisely what it’s! Titan is an organization that has been constructed with sheer grit, ardour, and willpower to develop into a market chief by ruling the hearts of Indian shoppers. For us at AdLift, it’s not solely humbling to be related to model Titan, however it is usually really a matter of delight to be given the chance to take it to new heights and give it the size and recognition it really deserves.”
“We look to AdLift in serving to us improve our advertising and marketing efficiency with their experience and enthusiasm for award-winning work.” Ayushman Chiranewala, Head of E-commerce and Omni @ Titan Company Limited added.
“We’re excited that Titan has appointed us to handle their Search & Content Marketing digital duties. With our built-in strategy and capabilities of delivering end-to-end options and methods we’re assured that we will create a powerful reference to our shoppers each on-line & offline. As we transfer ahead, we can be wanting ahead to creating their digital presence stronger.” Commented Neha Pandey, Business Head, AdLift.