5 Ways to Generate Positive Client Reviews for Your Law Firm

Many companies – regulation corporations included – deal with opinions as an afterthought… till they get a damaging one. It turns into a scramble to drown out the damaging opinions with constructive ones in order not to lose out on potential purchasers.

The success of your agency relies on you having a shining on-line repute, so it’s value it to get forward of the curve and generate constructive opinions from the start. Especially within the authorized area, this may be simpler mentioned than achieved.

In this chapter, we’re protecting the 5 important steps to producing constructive opinions for your regulation agency so you possibly can keep forward of the competitors and entice new purchasers in droves.

Why Are Law Firm Reviews Important?

Most enterprise homeowners know that incomes opinions is a vital job, however how vital is it precisely?

Well, think about that the overwhelming majority (84%) of shoppers belief opinions as a lot as private suggestions when it comes to selecting a enterprise to work with. Reviews play a robust function in serving to potential purchasers or clients determine what merchandise to purchase, what manufacturers to work with, and extra.


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Further, 70% of potential purchasers mentioned they’re keen to go to a regulation agency in a much less handy location if they’ve higher opinions than a better lawyer’s workplace. This means having constructive opinions might put your regulation agency forward of your competitors and immediately attract new purchasers.

But incomes constructive opinions from purchasers generally is a tedious job, particularly in case you’re counting on purchasers to take initiative and submit opinions themselves. That’s why you’ll want to actively work to generate opinions for your regulation agency utilizing the 5 steps beneath.

1. Provide Review-Worthy Service to Your Clients

The first and maybe most evident step is to present top-quality service to your purchasers in order that they really feel inclined to submit a evaluate within the first place. It shall be subsequent to unattainable to generate 5-star opinions in case you aren’t offering 5-star providers.

As a lawyer, it might probably usually be tough to maintain purchasers completely happy as a result of they’re usually coping with a great deal of stress, and their case is finally left up to the courts to determine their destiny. But, you are able to do your greatest to present a constructive, supportive expertise.


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Help your purchasers navigate the authorized course of with ease and relieve their anxieties as a lot as potential. Have persistence when answering their questions and get them linked with the sources they want after they want them.

Even if the choice doesn’t end up of their favor, your purchasers can nonetheless relaxation straightforward realizing you probably did your greatest and had been with them each step of the best way. It’s your job to supply a review-worthy expertise.

2. Create Profiles on Each of the Top-Tier Review Sites

To generate opinions for your regulation agency, you’ll need to be seen on fashionable evaluate websites the place purchasers can go to go away a evaluate or testimonial. Not solely do these websites host your opinions, however they’ll play a task in serving to you drive site visitors to your website.

See, engines like google like Google look to constructive opinions when contemplating which companies to rank within the search outcomes. Therefore, evaluate technology must be a necessary a part of your SEO (search engine optimisation) technique. These evaluate websites will help you enhance your search engine optimisation over time.

Google My Business

Google My Business (GMB) is a free platform (by Google) that permits companies to submit their enterprise info, generate opinions, publish content material, and extra. This is the #1 platform potential go to when trying for regulation agency opinions.

Setting up a GMB profile is straightforward. Simply enroll with a Gmail electronic mail handle, enter your corporation info, confirm your account, and hit publish. Then you possibly can share this profile with purchasers to begin incomes that 5-star ranking and a few constructive opinions.

Bing Places

Like GMB, (*5*) is a free platform the place regulation corporations and different companies can generate opinions.

Positive opinions will help companies rank increased in Bing’s natural search outcomes.

By incomes extra constructive opinions on each GMB and Bing Places, you possibly can outrank your rivals and drive extra site visitors to your regulation agency web site. Plus, the constructive opinions will encourage potential purchasers to work with you.


Avvo is a evaluate web site particular to the authorized business. This is one other website that potential purchasers go to to discover respected regulation corporations of their space.


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Publish a profile on Avvo to generate opinions, drive site visitors, and entice extra clients. Your purpose is to have extra shining opinions than the opposite regulation corporations in your area of interest. This is without doubt one of the greatest methods to enhance your on-line repute in your business.


Yelp is without doubt one of the hottest evaluate websites however shouldn’t be with out its points. Many companies get annoyed by Yelp’s usually pushy gross sales ways. Know that having a free profile on Yelp must be sufficient to generate opinions for your corporation; you don’t want all of the bells and whistles.

Yellowpages, BBB, and comparable evaluate websites are on par with Yelp when it comes to serving to you enhance your regulation agency’s authority on-line. Try to purpose for the top-tier evaluate websites and keep away from paying for placement on any sketchy websites.


While Facebook is technically a social media platform, you possibly can nonetheless generate opinions in your Facebook business page. This web page additionally has the possibility to rank within the natural search outcomes.


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While most regulation corporations generate enterprise from native search in Google and Bing, they’ll nonetheless entice purchasers on Facebook. And since most purchasers are on Facebook already, that is a straightforward place to generate opinions.

Simply create a enterprise web page for your regulation agency, enter your corporation info, and add high-quality photographs. Then, you possibly can share the hyperlink to your Facebook web page each time you need to ask a consumer for a Facebook evaluate.

3. Ask When They Are Happiest

Many attorneys suppose to ask purchasers for opinions weeks and even months after working with them, however that is usually on the level the place a consumer’s pleasure has toned down. That’s why it’s greatest to ask purchasers for opinions when they’re at their happiest – sometimes proper after you’ve earned them a win.

Is your consumer already raving about how wonderful it’s been to work with you? Ask them for a evaluate in your GMB or Facebook web page. You can do that in particular person or my sending them an electronic mail when you realize they’re in a fantastic temper.


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When a consumer is thrilled about your providers, they are going to be extra motivated to go away a evaluate for your agency. Don’t wait till means after the actual fact to ask these purchasers to evaluate your regulation agency.

4. Send Email or Text Message Reminders

It’s really helpful that you simply ship an electronic mail sequence to every consumer after doing enterprise with them. This is completed as a courtesy to thank them for their enterprise and it offers you an opportunity to ask them for opinions.

If you’ve textual content messaging capabilities (and consumer consent), you can even ship textual content message reminders for them to evaluate you on Google, Yelp, Facebook, and so on. Make it straightforward for them to ship opinions by offering a direct hyperlink to your profile.

Here’s an instance of an electronic mail or textual content script you possibly can ship to your purchasers:

Hi [Name],

Thanks once more for working with [Name of law firm]. We have really loved serving to you along with your case. We’d recognize it in case you took a second to inform the world about your expertise working with us, too! Just click on right here to go away a evaluate on [Google, Facebook, etc.]. You’re the perfect!


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It’s often really helpful that you simply ask for a evaluate 3-5 days after doing enterprise with them. This ensures that their expertise continues to be contemporary of their minds, in order that they’re extra seemingly to go away you a shining evaluate.

Note: Make it tremendous straightforward for purchasers to leave a review by at all times together with a hyperlink to the evaluate web page and through the use of a transparent call-to-action (like “Leave a evaluate right here”). Also, you possibly can optimize the evaluate course of by break up testing your emails, seeing which scripts lead to the perfect response fee and highest variety of opinions.

5. Offer Incentives (The Right Way)

Offering incentives in change for opinions generally is a testy artwork, which frequently goes towards many third-party platforms’ tips. Many evaluate websites are strict about how companies can ask purchasers for opinions.

You can definitely encourage purchasers to go away a evaluate for your regulation agency however attempt to keep away from providing a one-to-one change, like a evaluate, in change for a reduction.


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One means round that is to supply a reduction that leads to elevated gross sales of your providers. In this case, the motivation is elevated gross sales, not opinions. With extra gross sales (or closed consumer offers, on this case), extra individuals will see the e-mail after which be direct to go away a evaluate.

Since extra individuals see the e-mail, there’s a great likelihood that you’ll generate extra consumer opinions, naturally.

Another widespread technique is to encourage purchasers to Like your Facebook web page after they first go to your workplace. You’re not asking for a evaluate, however you might be directing them to your Facebook web page. Here, they could be naturally inclined to evaluate your providers.

Remember: Respond to Client Reviews Across All Platforms

As a regulation agency, you have to be always monitoring your whole evaluate platforms for each constructive and damaging opinions. That means, you possibly can reply to constructive opinions and handle damaging opinions as shortly as potential.

Studies show that, on common, one damaging evaluate can price you as many as 30 new purchasers. While damaging opinions do happen – whether or not they’re warranted or not – you possibly can usually dissipate the damaging results by responding promptly and professionally.


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Note that there are sometimes methods to report spam or damaging opinions to get them faraway from Google, Yelp, Facebook, and so on. The faster you might be to handle these opinions, the higher you’ll have the ability to stop any damaging penalties on your corporation.

Provide a Positive Experience for Your Law Firm Clients

The success of your regulation agency relies on you offering top-quality service to your purchasers. Why not spotlight these wins by producing constructive opinions for your regulation agency?

Reach out to purchasers when they are going to be most inclined to go away a evaluate, improve your presence throughout high evaluate websites, and observe up with purchasers promptly. With the strategies above, you possibly can enhance your regulation agency’s repute and enhance your search engine optimisation to drive extra purchasers to your agency.

Featured Image Credit: Paolo Bobita

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