Levi’s touts that they “epitomize traditional American fashion and easy cool” – and we are able to’t disagree. The authentic denims retailer defines easy but revolutionary vogue.
Making customers extra trendy since 1873, Levi’s has lengthy stood the take a look at of time as a chief within the retail business. More not too long ago, they’ve expanded their rule to the Internet and social media. Just final 12 months, Mashable ranked Levi’s as third of their Social Brand Chart for vogue.
Levi’s social media advertising efforts are profitable on many ranges. They have Facebook, Twitter, YouTube, Instagram and Pinterest sharing buttons on their web site. They even have an attention-grabbing blog, through which they permit customers to browse these sections: discover, model, tradition, design, fashion and sustainability.
Levis’ Twitter is successfully utilized for inventive promotions and customer support. Their YouTube channel has an intensive assortment of movies, whereas their Pinterest is in want of enchancment by way of progress and engagement. Their Facebook and Instagram, nonetheless, knock it out of the social park. We study the 2 networks that actually impressed us beneath.
Here’s what you possibly can study from Levi’s notable Facebook and Instagram profiles:
Levi’s Facebook web page has over 18 million likes – and excessive engagement ranges besides. They keep true to their traditional model however department out by the use of customization, with their cowl photograph together with the quote: “What’s your interpretation?” Encouraging customers to make their garments distinctive by the use of styling is a sensible advertising transfer for all retail manufacturers – it provides customers a constructive feeling that interprets to model affinity. Their Facebook content material ranges from product promotions, gross sales gives, partnership/ collaborations, client questions, firm information and elegance concepts. A top quality publish is proven beneath.
The solely enhancements we’d advocate on Levi’s Facebook profile can be extra energetic posting and optimized photograph albums that includes merchandise and campaigns. These options are vital for all manufacturers to be aware of, as pictures and content material frequency are massive parts in Facebook success (particularly for those that are lesser identified than Levi’s – i.e. virtually everybody!).
This image-based social community is excellent for retail manufacturers. It attracts a youthful viewers – the typical age group is 18-29 – and could be a highly effective product illustrator. Levi’s Instagram profile has over 80,000 followers, and blends classic and fashionable visuals.
Levi’s is positively extra energetic on this community than others, posting a picture virtually daily. They artfully incorporate their merchandise into the big variety of images on their profile – placing that delicate advertising stability on social media. In the next publish they put collectively 4 of their favourite client submissions from the vacation weekend – encouraging engagement and rising visibility.
Although Levi’s has a robust social presence throughout the board, their Facebook and Instagram are particularly glorious examples of brand name greatest practices. Their Pinterest profile is the one community that appears to lag behind.
As a largely fashion-focused platform, Pinterest presents a enormous alternative for Levi’s to construct upon. They at the moment solely have eight boards and a little over 4,000 followers. We advocate that they start bettering their profile by creating extra content material and figuring out influencers to comply with and attain out to.
Social media advertising is important for all manufacturers seeking to improve their digital influence, visitors and gross sales. Wondering the place to start out? Contact ZOG Digital today for a social media optimization audit.