Video Ad Views Surge to Record 20 Billion in June

According to the most recent knowledge from comScore Video Metrix, 183 million Americans watched greater than 44 billion on-line content material movies in June, whereas the variety of video advert views surpassed 20 billion. By comparability, 182 million Americans watched practically 41 billion on-line content material movies in May, whereas the variety of video advert views reached 15.8 billion that month.

So, the massive information is the massive soar in video advert impressions month over month. Video advertisements accounted for 31 p.c of all movies seen in June, in contrast to 27.9 p.c in May.

Top Video Content (*20*) by Unique Viewers

In June, Google websites, pushed primarily by video viewing at YouTube, ranked as the highest on-line video content material property with 158.3 million distinctive viewers, adopted by Facebook with 61.6 million, AOL with 51 million, and VEVO with 49.3 million. More than 44 billion video content material views occurred throughout June, with Google websites producing the very best quantity at practically 15.7 billion, adopted by AOL with 775 million and Facebook with 730 million.

In May, Google/YouTube ranked as the highest on-line video content material property with 154.5 million distinctive viewers, adopted by Facebook with 60.4 million, AOL with 53.8 million, and VEVO with 52 million. Nearly 41 billion video content material views occurred in the course of the month, with Google websites producing the very best quantity at practically 14 billion, adopted by AOL with 839 million.

So, Google websites and Facebook are up month over month, whereas AOL and VEVO are down. But, the relative rankings of the highest 4 content material properties stay the identical.

Top Video Ad (*20*) by Video Ads Viewed

In June, Americans seen a report 20 billion video advertisements, with Google websites rating first with 3.3 billion advert impressions. LiveRail.com got here in second with 2.4 billion advertisements, adopted by the BrightRoll Platform with 2.4 billion, and Adap.television with 2.2 billion.

Time spent watching video advertisements totaled 7.5 billion minutes, with BrightRoll delivering the very best period of video advertisements at 1.2 billion minutes. Video advertisements reached practically 54 p.c of the full U.S. inhabitants a mean of 121 occasions in the course of the month.

In May, Americans seen 15.8 billion video advertisements, with the BrightRoll Platform rating first with 2.6 billion advert impressions. Google websites got here in second with practically 2.6 billion advertisements, adopted by LiveRail.com with 2.1 billion, and Adap.television with 2.1 billion.

Time spent watching video advertisements totaled 6 billion minutes, with BrightRoll delivering the very best period of video advertisements at 1.3 billion minutes. Video advertisements reached 53 p.c of the full U.S. inhabitants a mean of 96 occasions in the course of the month.

So, Google websites, LiveRail.com and Adap.television are up month over month, whereas BrightRoll is down.

Top YouTube Partner Channels by Unique Viewers

The June 2013 YouTube companion knowledge revealed that video music channel VEVO maintained the highest place in the rating with 47.5 million viewers. Fullscreen held on to the second place with 34.3 million viewers, adopted by Maker Studios with 28.8 million, and Warner Music with 28.4 million.

Among the highest 10 YouTube companions, Machinima demonstrated the very best engagement (76 minutes per viewer), adopted by Maker Studios (62 minutes per viewer). VEVO streamed the best variety of movies (534 million), adopted by Maker Studios Inc. (477 million).

By comparability, the May 2013 YouTube companion knowledge revealed that video music channel VEVO maintained the highest place in the rating with 50.2 million viewers. Fullscreen held on to the second place with 36.5 million viewers, adopted by Maker Studios with 32.4 million, and Warner Music with 32 million.

Among the highest 10 YouTube companions, Machinima demonstrated the very best engagement (63 minutes per viewer), adopted by Maker Studios Inc. (48 minutes per viewer). VEVO streamed the best variety of movies (562 million), adopted by Maker Studios Inc. (433 million).

So, VEVO, Fullscreen, Maker Studios, and Warner Music are all down month over month, however their relative rankings stay the identical.

Top Video Ads Being Viewed

As for the highest video advertisements being seen, the YouTube Ads Leaderboard for June 2013 stated, “June was the month of the tie-in on the Ads Leaderboard, as manufacturers joined forces with the likes of Usher, Jay-Z and Despicable Me 2’s minions. These partnerships capitalized on anticipation for this summer season’s film and music blockbusters, and resulted in extremely sought-after advertisements.”

Usher’s ‘Looking 4 Myself’ Presented by Samsung” ranked #1 in the YouTube Ads Leaderboard with 40.5 million views.

https://www.youtube.com/watch?v=xMsrPokGqVE

‘One to Many’ – JAY Z + Samsung + Magna Carta Holy Grail” ranked #2 with 19.5 million views.

https://www.youtube.com/watch?v=-FSSoBabN3M

Cheetos Mix-Ups and Despicable Me 2” ranked #3 with 6.1 million views.

https://www.youtube.com/watch?v=nEglBUCKd7s

And “Evil Minion Animation Test” ranked #4 with virtually 3.9 million views.

https://www.youtube.com/watch?v=uqszKFsaBpo

Based on these 4 samples, one can see why video advertisements are getting extra views.

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