Three-quarters of sellers use Amazon pay-per-click advertising

An overview of advertising channels and codecs utilized by Amazon sellers.

Advertising on Amazon is changing into a requirement for e-commerce success and research from vendor platform Jungle Scout reveals that three-quarters (75%) of Amazon sellers use the platform’s pay-per-click (PPC) advertising instruments.

Amazon earned $21.5bnfrom advert of the web advert market. Brands are competing to succeed in shoppers who typically begin their purchasing journey .

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