PewDiePie (actual title: Felix Kjellberg) is the No. 1 most-subscribed individual YouTuber, with over 108 million subscribers and greater than 26 billion views to date. The Swedish gamer, comic and entrepreneur has an official Facebook page, with greater than 8 million followers. But PewDiePie hasn’t posted something on the social service since December 2017 — and his most up-to-date video on Facebook dates again to October 2016.
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Now PewDiePie is wanting to reboot his presence on Facebook by way of an unique multiyear cope with Jellysmack, an organization that makes a speciality of optimizing video distribution throughout platforms together with Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube.
Under the pact, Kjellberg will proceed to create and debut his well-liked movies and livestreams on YouTube. Jellysmack will then optimize these on-demand movies and distribute them on Facebook. The firm stated it can begin importing PewDiePie’s content material, together with from his library of greater than 4,200 YouTube movies, to Facebook as early as this month.
“In this multiplatform video ecosystem, there are quite a lot of alternatives for creators to monetize their content material, and our mission is to assist them develop their viewers and unlock their potential on each,” Michael Philippe, Jellysmack co-founder and co-CEO, stated in a press release. “We’re honored that PewDiePie has entrusted his large fanbase to Jellysmack and we’re excited to present him how we will flip Facebook into a real model asset for him with out including work to his plate.”
PewDiePie has been posting movies on YouTube for greater than 10 years, and have become the primary creator to high 100 million followers. In 2019, he was the most-viewed YouTube creator and final yr inked an exclusive live-streaming deal with YouTube. He’s been ensnared in numerous controversies over his profession: Almost 4 years in the past, YouTube had severed its business deals with PewDiePie over movies he posted containing anti-Semitic jokes and Nazi imagery.
L.A.-based Jellysmack, based in 2016, works with video creators to optimize their content material throughout platforms utilizing proprietary video-optimization instruments and information. The firm’s roster of 100-plus creator companions consists of Brad Mondo, Bailey Sarian, Azzyland, Charles & Alyssa Forever, Chris Ramsay, Emmymade, JoshDub, Karina Garcia and Reaction Time. Jellysmack claims that it manages a content material portfolio that generates 10 billion international month-to-month video views with a cross-platform attain of 125 million distinctive U.S. customers.
According to Tubular Labs, Jellysmack is at the moment the third largest U.S. firm in month-to-month distinctive social media video viewers, behind Disney and ViacomCBS.
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