Brightcove Introduces Brightcove Campaign For Video-Driven Marketing

Brightcove Campaign affords partaking, video-driven advertising and marketing with insightful analytics to measure efficiency throughout business benchmarks.

Boston: Brightcove Inc. (NASDAQ: BCOV), the main supplier of cloud providers for video, at this time introduced Brightcove Campaign™, a purpose-built software that permits entrepreneurs to simply create video-driven advertising and marketing campaigns that yield insightful knowledge with the flexibility to match video efficiency to quite a lot of business benchmarks. Marketers can now generate, preserve, and optimize campaigns, and enhance general advertising and marketing effectivity all from one app constructed to seamlessly match into their every day workflows.


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Today, entrepreneurs are sometimes tasked with producing campaigns which can be customer-centric, extremely measurable and obtain outcomes, in a brief period of time. With Brightcove Campaign, entrepreneurs can rapidly get to market with video campaigns, leverage distinctive insights together with business benchmarks, and obtain video advertising and marketing steering to maximise advertising and marketing influence.

Some key options of Brightcove Campaign, embody:

  • Customized, easy-to-follow marketing campaign recommendation and finest practices
  • Advanced analytics reporting, together with business benchmark comparisons
  • One-click-to-publish functionality throughout a number of advertising and marketing channels
  • Social sharing capabilities
  • Customized thumbnail codes for electronic mail distribution and video optimization
  • Out of the field advertising and marketing automation integration with Eloqua, Marketo, HubSpot, and Salesforce
  • Google Chrome extension for straightforward video evaluation
  • Google and Adobe Analytics integration

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“According to B2B Marketing Zone, the highest targets for demand technology managers this yr are specializing in lead high quality over amount, in addition to bettering conversion charges and marketing campaign outcomes,” mentioned Charles Chu, Chief Technology Officer, Brightcove. “To assist accomplish these targets, we launched Brightcove Campaign to present demand technology groups the insightful knowledge, optimization, and effectivity they should create impactful, video-driven advertising and marketing campaigns. We take pleasure in our prospects trusting us with their video initiatives, and Brightcove Campaign™ is yet one more video instrument that may enhance companies’ topline. Throughout the event part of Brightcove Campaign, we labored with many demand technology entrepreneurs to make sure it matches seamlessly into their workflows and helps speed up video advertising and marketing to achieve their targets. We are assured Brightcove Campaign will assist speed up the success of video advertising and marketing campaigns for entrepreneurs all over the world.”

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