No matter what sort of enterprise you personal, when it comes to sharing video on social media, short-form video “tidbits” might be an effective way to serve info to your prospects and present clients.
What’s thought-about a short-form video?
Short-form video refers to any video lower than 10 minutes. A video longer than 10 minutes is taken into account long-form.
According to Social Media Examiner, short-form video is in style on social media due to plenty of components, together with their “snackable” nature and skill to go well with our busy lives and transient consideration spans.
Short-form movies are what folks sometimes need to see once they’re scrolling Facebook as a result of greater than probably they’re on their cell phone or on the go. Not solely that, some social networks even have restrictions on video size. For instance, Instagram solely permits movies shorter than 15 seconds. That’s the place short-form movies actually come into play.
1. Product Tutorial or How-To
Showcasing your services or products in a brief video for social might be the simplest means to leap into short-form video advertising and marketing. This sort of video shouldn’t take you too lengthy to plan out since you don’t want to be tremendous artistic. Some folks merely simply need to see how to use your services or products, with explanations that make it so simple as potential.
Delish shines in short-form video on Facebook with their ‘How To Make Jingle Juice’ video. This video has acquired greater than 14 million views and is just 58 seconds lengthy.
2. Showcase Your Specialty
You’ll need to be a bit artistic with this one. Start by selecting a specialty services or products that you’ve and make a video about ONLY that topic. Take for instance, our artistic company Impulse Creative. We’re a full-service inbound advertising and marketing company that provides a ton of promoting providers. An ideal “showcase” video for us could possibly be of our designer, Jeff mocking up a emblem. By showcasing his expertise and together with a call-to-action selling our [FREE] logo grader, he’s bringing consideration to our enterprise.
3. New Product or Service Teaser
Think about Apple and the way they unveil a brand new iPhone. They drop a easy, short-form teaser video of a brand new iPhone and followers go wild. New product reveals are an ideal video topic as a result of they construct anticipation and get clients excited!
4. Behind the Scenes
People are naturally curious. If you’ve received one thing cool behind the curtains, present it off. Show your clients that your staff is human. Having an in-office dance off? Share it together with your social media followers. In a (pleasant) heated debate over a business-related matter? Document it. Be genuine and showcase what’s going on in your day to day. Your clients need to know there’s a actual human on the opposite aspect of the display screen, so present them.
https://www.youtube.com/watch?v=lOyMNJvjbLk
5. FAQ’s
Does your small business obtain ceaselessly requested questions? Answer them on video. This is one other simple means to leverage short-form video. List out at the least 5-10 FAQ’s that you understand your clients would love answered, then break every query up right into a 30-60 second video answering the query.
6. Product or Service Hacks
If your small business provides a services or products that can be utilized in numerous methods, a hacking video is ideal to attempt on social media. Team up together with your creatives and brainstorm a number of methods to “hack” (or repurpose) your product. Sometimes, clients aren’t even conscious of all of the cool contains a product may need, so present them!
7. Employee-Generated Content
You’ll get extra enthusiasm to your inner messages should you interact your staff to produce the supplies themselves, in their very own voices and types. Gain some momentum by combining content material creation with contests and worker spotlights. They’ll be extra inclined to share some of these movies too, which suggests a bigger viewers for you!
Ready to take your small business to the subsequent degree with video advertising and marketing?
Ready to study extra? Check out our (*7*) stuffed with video ideas and tips to slay your advertising and marketing. You may also obtain the Definitive Guide to Video search engine marketing under so folks truly discover your movies as soon as they’re dwell!
“Phone video” picture by Joey Huang on Unsplash
