21 Best FREE SEO Tools for On-Page Optimization

Please notice: there’s a extra up-to-date model of this submit obtainable right here: 26 best free SEO tools.

Google’s official place on webmaster greatest practices actually hasn’t modified a lot through the years. What has modified is the search engine’s capability to implement these pointers by way of improved algorithms. The implementation of Panda, Penguin, and Hummingbird has had a profound impression on the SEO panorama.

Google’s Matt Cutts has remarked that nobody ought to be stunned when a web site that hasn’t adopted the rules is penalized. What Cutts overlooks or chooses to disregard is one thing that I’ve dubbed the “Google Paradox“. I think the Google paradox is the basis trigger for one black hat discussion board member expressing his want to “punch Matt Cutts within the face” (per (*21*)).

In order to achieve the highest of the SERPs and keep there in 2013 and past, your web site should need to be there. It must be the most effective in school. It should provide the most effective person expertise in that area of interest. Fortunately, there are a selection of free tools that may enable you to obtain that purpose.

Keyword Research

Developing the proper checklist of key phrases stays a staple of SEO, even in 2013. Because the key phrase choice has such a profound impression on the general efficiency of a web site, the key phrase choice course of shouldn’t depend on a single device.

1. Wordstream

The Wordstream Free Keyword Tool affords 1000’s of key phrase concepts from an enormous database of greater than a trillion distinctive searches. This device outperforms a number of the paid alternate options available in the market.

2. Keyword Eye Basic

Keyword Eye Basic is a visible key phrase suggestion device, that works notably effectively for brainstorming classes.

3. YouTube Keyword Tool

Julie Joyce not too long ago described in detail simply how nice the YouTube Keyword Tool is for key phrase analysis for every kind of content material, not simply video.

4. Übersuggest

Übersuggest makes use of the “Suggest” knowledge from Google and others. A terrific device for growing long-tail phrases.

Content Tools

Everyone is aware of by now that Panda ushered in a brand new period for content material high quality. No longer will low cost, spun, or duplicate content material ceaselessly discover its technique to the highest of the SERPs. These tools will enable you to together with your content material growth

5. Anchor Text Over Optimization Tool

The Anchor Text Over Optimization Tool outputs anchor textual content range. Words or phrases which can be probably over-optimized are highlighted for guide evaluate.

6. Convert Word Documents to Clean HTML

Convert Word Documents to Clean HTML is a free converter device for paperwork created in Microsoft Word, Writer, and different phrase processing software program.

7. Copyscape

Copyscape is a free plagiarism checker. The software program permits you to enter a URL to detect duplicate content material and to confirm that your content material is authentic.

Technical Tools

Don’t let the title scare you away. These are technical tools designed for use by the non-technical amongst us.

8. Xenu’s Link Sleuth

Xenu’s Link Sleuth is a PC based mostly spidering software program that checks web sites for damaged hyperlinks. It performs validation of textual content hyperlinks, frames, photos, native picture maps, and backgrounds.

9. Robots.txt Generator

Robots.txt Generator is a freeware utility that makes the creation of robots.txt files a breeze.

10. Robots.txt Checker

Robots.txt Checker is a “validator” that can analyze the syntax of a robots.txt file to confirm the format is legitimate.

11. URI Valet

Use the URI Valet Header Checker to view whole variety of objects (http requests), time to obtain, object particulars, doc inside hyperlinks, and exterior hyperlinks together with verifying server headers for every.

12. Title and Description Optimization Tool

This title and description optimization tool offers perception as to what the highest rating rivals are utilizing for titles and descriptions. The greatest competitor intelligence device of its sort.

13. Image SEO Tool

With Image SEO Tool, merely enter a URL and this device checks picture title, alt attribute, and dimensions. Alerts are given if a possible downside is found.

14. Schema Creator

The Schema Creator device is the simplest technique to get began creating HTML with schema.org microdata.

15. Google Snippet Preview

The snippet that seems in Google Search is often taken from these meta tags. The Google Snippet Preview device helps visualize and optimize what’s exhibited to searchers.

16. Structured Data Testing Tool

The Structured Data Testing Tool verifies Schema.org or some other structured knowledge sort markup.

17. XML Sitemap Generators

XML Sitemap Generators create “web-type” XML sitemap and URL-list information (some may help different codecs).

18. XML Sitemap Inspector

XML Sitemap Inspector validates your sitemap (XML or gunzip), repairs errors, and pings all search engines.

19. Pingdom Website Speed Tool

Pingdom’s Website Speed Tool assessments the load time of a web page, analyzes it, and finds bottlenecks.

20. Fiddler

Fiddler is an internet debugging device which logs all HTTP(S) site visitors between your laptop and the Internet.

21. Microsoft Free SEO Toolkit

Now that you’ve run every of those instruments over your web site, it’s time to run a full blown SEO audit, full with detailed experiences. Fortunately, Microsoft has created a Free SEO Toolkit which does simply that.

What are a few of your favourite instruments for on web page optimization?