15 Inspiring YouTube Video Ideas to Build Your Brand

Why do you want YouTube movies to promote your model or enterprise?

Because greater than 1 billion hours of video are watched on YouTube each single day.

That’s an unimaginable quantity.

When you need to get seen, YouTube is the place the be.

The solely query is what on earth should you post?

The solutions to which might be far and huge, and there’s no scarcity of recommendations.

That stated, you have got a particular objective of (*15*) on YouTube, and good manufacturers have found out that sure kinds of movies are nice for engaging in this.

Here are 15 YouTube video concepts for constructing your model, beginning immediately.

1. Show Off

So, you’ve heard that content material is meant to be about them, not you. This is true, however that doesn’t imply that you simply shouldn’t exhibit what you’re good at.

Isn’t this why folks will need to select your model over one other?

Red Bull has found that YouTube movies are the right playground for exhibiting off their model and character – who might overlook Felix Baumgartner’s freefall from space?

Instead of movies that focus on the core product, Red Bull introduces the viewers to the model mantra of journey and use these experiences to create superior advertising and marketing campaigns.

2. Product Announcements

https://www.youtube.com/watch?v=1p_kEa5jwMk

Once upon a time, manufacturers used commercials and infomercials to spotlight a brand new product launch. While these nonetheless exist immediately, they pack nowhere close to the punch of different media instruments, like video.

Nike caters to sneakerheads all over the world with YouTube movies that place new merchandise on the right platform for visible bulletins and constructing anticipation earlier than the large launch with sneak peeks.

3. Product Demonstration/Explanation

https://www.youtube.com/watch?v=8Tf6JhFGcvA

Do you ever marvel in case your clients are getting the total worth out of your merchandise?

Maybe there’s a basic false impression about how your product is used, or you already know a secret hack you already know about that makes it even cooler.

Either approach, product demonstration and rationalization movies are an effective way to carry consciousness to your model.

When a buyer does a seek for your model or the product that you simply supply, this video will pop up and make no matter you’re selling appear irresistible.

Nintendo does this amazingly effectively by means of stay gameplay, trailers and net collection that has helped them turn out to be one of the most popular model channels on YouTube.

4. Be a Little Silly

All work and no enjoyable makes for some very boring movies. Sure, there’s a time and place for the technical stuff, nevertheless it’s acceptable to step exterior the traces and have some enjoyable.

Baking with Babish has performed simply that – combining enhancing genius (you virtually by no means see the prepare dinner’s face, simply his wildly multitalented arms) with a way of dry humor and goofiness that has netted over 2 million YouTube followers.

Not an professional chef? Consider a behind the scenes have a look at your online business leaving in among the loopy group shenanigans that happen.

Have somebody with a knack for humor in your group? Let them do a light-hearted dialogue video on some facet of your model. The purpose? Let them see who you’re if you’re not all enterprise.

5. Comparison

https://www.youtube.com/watch?v=Bd-4yeDfuhw

There are a pair methods you could work comparability movies. You can use them as a possibility to evaluate your services or products towards a competitor, or, related to Wirecutter, you possibly can attempt a side-by-side comparability of competing merchandise.

When doing comparability movies, it’s essential to maintain one factor in thoughts: you don’t need to flip anybody off of what your selling.

Videos that clearly insult different’s merchandise or make the buyer really feel as if they’re much less for not selecting a premium product aren’t going to accomplish any of your targets.

Keep it constructive, be certain that to spotlight some stable qualities of every, and provides clear explanation why you’ve landed on a most well-liked product.

6. Influencer Videos

If you’ve been paying consideration to advertising and marketing developments, you already know all about influencers.

Influencers are personalities that assist promote your model by means of their reputation.

Most folks have a tendency to consider big names when it comes to influencers, however good manufacturers know that native and industry-specific influencers are the names you want to generate site visitors.

There actually isn’t a greater approach to exhibit your influencer connections than by means of video.

One of my favourite instruments, CognitiveSEO, has just lately began partnering with {industry} influencers by asking them to participate in a collection of Q&A movies.

This is an ideal instance of how to leverage {industry} influencers to assist your personal model.

7. Industry Myth Busting

People find it irresistible when a long-standing fable is busted. Take the recognition of exhibits like Mythbusters for instance.

What myths surrounding your model want to be busted as soon as and for all? Look at buyer critiques, feedback, and questions for inspiration.

Still caught for concepts? Turn to your {industry} on the whole and sort out some common misconceptions.

8. Celebrate a Milestone

https://www.youtube.com/watch?v=5LF8mxtpHME

Got a milestone developing? Maybe the primary anniversary of the day you opened your doorways, or your a thousandth product offered?

Lego took to YouTube to rejoice their sixtieth birthday by making a video – mixed with just a few product bulletins.

If you reap the benefits of the sort of video, it turns into an excellent likelihood to carry a timeline of your success to life.

Want to sweeten the pot? Promise a giveaway or superior low cost to rejoice your success.

9. Tips for Being Successful in Business

If your purpose is to have your viewers see you as an authority within the enterprise, a “tip-for-success-video” may be the software to that will increase that picture.

As a enterprise particular person, particularly if you happen to personal a neighborhood, small enterprise, the neighborhood round you goes to be enthusiastic about what you have got to say.

There are others on the market who need to have the identical success that you simply’re having fun with. Why not give them a bit increase by sharing a few of your finest {industry} enterprise suggestions?

Gary Vaynerchuk is a superb instance of this as he supplies years of expertise in his movies. He additionally goes into element concerning the recommendation he supplies in public talking occasions and books.

As a end result, his channel is a favourite amongst entrepreneurs and enterprise leaders alike.

10. A History of Your Industry

Does a historical past video sound a bit boring? Well, if you happen to’re a historical past buff or simply somebody that is aware of how to carry the historical past of your {industry} to life, it isn’t boring in any respect.

Is there some thrilling historical past in your {industry} that folks may not learn about?

For instance, Dairyland Insurance does an excellent job of incorporating the video critiques of traditional bikes to their channel.

Insurance particular? Not actually.

Applicable to their target market? Absolutely!

Consider including in some historic props and costumes for further enjoyable.

11. Give a Tip

Another approach of including worth to your viewer’s lives is by offering them seemingly random suggestions which have an oblique direct concentrate on selling your model, product, or experience.

Apartment Therapy stays true to their mantra of “saving the world, one room at a time” by offering concepts and suggestions for hacking dressers, hanging crops, creating floating wall artwork, and doing feng shui in minute-or-less video bites.

Short and candy is the important thing to these video suggestions.

12. Inspirational Videos

One factor that’s virtually at all times assured to get a response is emotionally fueled content material.

Your viewers desires to really feel one thing once they watch your movies.

Sometimes, they need to really feel humored, different instances stunned, after which there are the feelings that come from one thing inspirational.

I just lately found a love for photography and stumbled throughout Thomas Heaton’s YouTube channel. It’s filled with inspirational content material for each the seasoned photographer and novice like myself.

As a enterprise, are you linked to a trigger, or have a heartwarming buyer story to share? Inspirational movies let the viewers be ok with the time they simply spent watching, and so they put your model in a constructive gentle.

13. Have a Discussion

https://www.youtube.com/watch?v=_OT0U8MnZGc

Not each video wants to be scripted. Sometimes, the perfect movies are free-flowing. One of the perfect examples of this can be a dialogue video.

Just choose a subject, sit in entrance of the digital camera, and let it roll.

OK, you most likely need to have an concept of the place you propose on taking the dialogue, however don’t put an excessive amount of into planning it out phrase for phrase.

As you possibly can see in Moz’s video above, your video will appear extra pure and reliable that approach.

14. Customer Stories & Testimonials

One of the perfect methods to use video to promote your model is by letting the digital camera carry the tales of your actual clients to life.

National homebuilder, Taylor Morrison, does this effectively by highlighting client experiences that incorporate not solely their product but additionally the broader concerns each home-owner struggles with when selecting a brand new house: location, household progress, and so on.

Track down a few of your regulars or contact just a few those who have left glowing remarks for you on social media. Ask them if they want to share their distinctive expertise along with your model on a video.

For native and small companies, this works particularly effectively recognizable folks in the neighborhood may be highlighted.

15. Uncommon Q&A

You’ve most likely seen that a few of your clients have questions that simply can’t be coated within the FAQ part of your web site. This doesn’t imply that they shouldn’t be answered in any respect.

Hit up your inbox, critiques, and feedback and discover some unusual, even quirky, questions on your model to reply on video.

For instance, Darren over at Whitespark has began an excellent Whitespark Weekly series targeted on native search engine optimization suggestions and tips – typically derived from consumer questions.

The format and content material examine off a handful of the suggestions included this checklist and, for anybody concerned within the native area, this collection is certainly value testing!

Summary

There are numerous methods to promote your model by means of video. All you want is a bit inspiration and creativity.

Start with the concepts within the submit for inspiration, and very quickly you’ll be developing with loads of artistic concepts by yourself.

More YouTube Marketing Resources:

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