How AI is redefining SEO for 2024, Marketing & Advertising News, ET BrandEquity

How AI is redefining SEO for 2024, Marketing & Advertising News, ET BrandEquity

Representative image (iStock) “/>Representative image (iStock) AI is no longer just science fiction; it’s become a powerful tool at the disposal of SEO professionals. From understanding user intent to crafting compelling content,... Read more »
The SEO Powerhouse Redefining Digital Marketing

The SEO Powerhouse Redefining Digital Marketing

In a digital landscape where visibility equates to viability, one company’s meteoric rise showcases the transformative power of strategic SEO. Awkward Media, originally a modest branding agency, has catapulted itself into the... Read more »
Redefining Resilience: Migrant Power Couple’s SEO Mastery Uplifts Aussie SMEs in the Face of Adversity

Redefining Resilience: Migrant Power Couple’s SEO Mastery Uplifts Aussie SMEs in the Face of Adversity

SMEs play a crucial role in the Australian economy, accounting for a significant portion of the country’s GDP and employment. However, the past year and a half have presented challenges due to... Read more »
The fallacy of CTR as a KPI: Redefining PPC ad success

The fallacy of CTR as a KPI: Redefining PPC ad success

Click-through rate (CTR) is a cornerstone metric of PPC marketing.  Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance... Read more »
A Virtual Tomorrow: are virtual events redefining connection and engagement in digital marketing?

A Virtual Tomorrow: are virtual events redefining connection and engagement in digital marketing?

In June 2021, 99% of surveyed companies agreed that webinars – seminars and presentations held online – represented a critical element of their marketing plan. So, what is digital marketing, how are... Read more »
How customer experiences are redefining local marketing online and offline.

How customer experiences are redefining local marketing online and offline.

Top brands set themselves apart by crafting seamless and positive customer experiences as soon as a customer finds one of your locations – online or in-person. Those exceptional local experiences, which we... Read more »