7 Hidden Dangers of Managing PPC In-House vs. Partnering With a Digital Marketing Agency

7 Hidden Dangers of Managing PPC In-House vs. Partnering With a Digital Marketing Agency

When it comes to managing Pay-Per-Click (PPC) advertising, businesses often face a crucial decision: to do PPC management in-house or enlist the expertise of a digital marketing agency. While the prospect of... Read more »
SEO, generative AI and LLMs: Managing client expectations

SEO, generative AI and LLMs: Managing client expectations

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get... Read more »
11 pay-per-click companies who won’t blow your ad spend (+ tips for managing your own PPC campaigns)

11 pay-per-click companies who won’t blow your ad spend (+ tips for managing your own PPC campaigns)

The average cost per lead on Google Ads has risen for 91% of industries between 2022 and 2023. However, pay-per-click advertising is essential for your company.  You definitely don’t want to waste... Read more »

4 Tips for Better Managing Multiple SEO Projects At Once

Today’s Ask an SEO query comes from Akshay in Ahmedabad, who asks: “Do you’ve gotten any skilled recommendation for managing a number of SEO tasks every day? Would admire any ideas or... Read more »