Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These new features aim to help property owners and managers attract more customers... Read more »
A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns. Why it matters. This tool helps advertisers understand the efficiency of... Read more »
Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers enhanced visibility into campaign performance. Why it matters. This update... Read more »
Over the last decade, pay-per-click (PPC) campaigns for both search engines and social media have become a staple in the world of digital advertising. A good PPC campaign is a cost-effective way... Read more »
Pay-per-click (PPC) can be an effective way to attract new customers– when it’s done right. There’s nothing more frustrating than getting lots of clicks without any conversions. This issue typically indicates a... Read more »
By Kumar Saurav Artificial Intelligence (AI) has truly revolutionized Pay-Per-Click (PPC) in the modern marketing landscape. A report from Markets Insider suggests that over 60% of consumers click on PPC ads at... Read more »
Struggling to boost your Google Ads campaign performance? Whether it’s dwindling impressions, rising CPCs, or a drop in conversions, this article outlines six key steps to diagnose issues and unlock opportunities for... Read more »
A pivotal metric in pay-per-click advertising, Quality Score is calculated by search engines to evaluate the relevance and performance of ads. Its importance lies in influencing ad positioning, lowering costs and ensuring... Read more »
The cornerstone of any successful PPC campaign is keyword research – choosing the best keywords to bid on that are most likely to result in clicks and conversions. Keyword research is part... Read more »
Opinions expressed by Entrepreneur contributors are their own. An estimated 80% of all internet users see Google Ads on a daily basis. That’s about 4.4 billion people. So, if you’re not getting... Read more »