Social media and m-commerce attracting more online shoppers: Criteo, ET BrandEquity

Criteo today released its end of year data monitored on major e-commerce platforms. Drawing the change in consumer buying trends in India, online shopping is increasing tremendously due to brand advertising on social media and in-app availability of e-commerce platforms.

Key findings from Criteo’s analysis include:

· Online traffic to key retailers’ websites increased much earlier, as of mid-November 2015

· Before the Christmas week, an average visitor uplift was seen of 42 percent, which generated a sales uplift of 32 percent

· Criteo states that Social Media Optimization has doubled the increase of visitors’ volume and sales on major e-commerce platforms

· It was analysed that 40 % shoppers browsed major e-commerce sites through their mobile phones

· 36 percent of buyers browsed retailers’ websites with a different device before making a final purchase