Pocono Record branches out into media marketing consulting

Remember the days when newspaper advertising representatives would stop by local businesses to pitch print ads?

And even more recently when they pitched digital online ads?

Now there’s far more offered and it’s far more complicated.

“We’re not just the newspaper anymore,” said Pocono Record Digital Marketing Consultant Stephanie Fairbanks.

They’re not even selling only ads any more. They’re selling digital solutions.

Advertising still is for sale. But the trend for publications, advertising outlets and radio and TV stations is to sell services, to sell their ideas for businesses to improve their website design, mobile website design, search engine marketing and optimization, social media optimization and list optimization.


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