Ex-Urban List talent launches new digital marketing agency

Ex-Urban List sales manager Riria Taukamo has launched a new digital marketing agency – Comradery Collective.

IMPACT is one of Comradery Collective’s values and is certainly a word well suited to the digital marketing industry’s newest kid on the block.

Founded by industry veteran, Riria Taukamo, (ex Urban List), Comradery’s secret sauce lies in its clear vision to ‘empower brands and marketers through their performance journey by bringing credible services, captivating creatives and well-executed strategies’.

“Comradery is a collective of elite marketers who love to think big and pride ourselves on producing great results while educating and empowering our clients along the way” says Riria.

Despite having just launched, the agency has already secured the contracts of several major national clients and even won business across the ditch, signing Mahi Tahi Media – one of New Zealand’s largest Māori-owned creative agencies.

While a specialist in the digital space, Comradery Collective has surrounded itself with a select group of other specialist marketing firms who bring specific expertise, from website developers to public relations, allowing the Collective to be a complete marketing solution for clients.

“Comradery is a performance agency designed for franchises, precincts, publishers, cultbrands and fellow elite marketing managers whose marketing strategies require large volumes of quality content to drive performance outcomes,” says Riria.

“We specialise in creating responsive and highly creative digital outcomes that combine powerful creatives with digital executions including PPC (pay-per-click), SEO and programmatic display, but together with our trusted industry partners can deliver entire
marketing solutions.”

Comradery Collective is proudly backed by industry big hitter, The Advertising Works, who has spent the last 35 years delivering traditional advertising solutions for its myriad clients.

“As the media industry has transformed over the past two decades, we’ve noticed media buyers and digital agencies becoming more specialised, sometimes creating challenges in executing marketing campaigns,” says The Advertising Works managing director, Chris May.

“That’s where our partnership with The Advertising Works and Comradery Collective truly shines. Together, we can seamlessly integrate both above and below-the-line advertising, ensuring consistency in execution and simplifying the process for our valued clients.”

Riria adds, “As demand continues to surge, a new digital agency emerges approximately every 48 hours. What sets us apart is that we’ve earned our stripes as omni-channel marketers, digital experts, and former (and current) agency directors. We’re here to challenge the conventional digital agency experience and bring credible service and well-integrated strategies to the industry we are passionate about.”


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