Specific SEO Goals: The best SEO software for you depends in part on your goals, such as boosting the SEO of a certain page or your entire website, or keeping people on your site for longer. Find the solution that helps further whatever goals you have so the end result is one you’re happy with.
Ease of Use: All SEO software has a learning curve, but some of them are steeper than others. If a solution is reported to be hard to learn, see if you can use a free trial or have a personalized demo to see if it’s right for you.
Feature Set: Most SEO software has keyword analytics and tools for helping with backlinks and on-page optimizations, but not all of them do, and some lock them behind higher-paying tiers. Make sure that the software you pick has the features you need for what you want to achieve.
“When it comes to SEO software, the ‘best’ boils down to the amount of data on offer—their database,” says Creative Express founder, Dan Trim. “If you’re looking for the best keywords to enhance your presence and one returns 5 keywords but the other shows 50, then the latter is far more useful. You’ll also need auditing and other features, and [the best SEO software] does everything exceptionally well.”
Data Accuracy: For some, data accuracy is the most important feature of any SEO software. “[If the] data is the most reliable, [it enables] me to focus on building keyword lists segmented by topic to focus on topical authority, emphasizing choosing keywords fitting criteria that consider keyword difficulty, search volume, and user intent,” says Daniel Lynch, president of digital marketing at Empathy First Media. If the data isn’t accurate, he says he can’t do his job and the software tools are useless.
Trial Period: Some SEO software subscriptions can be expensive, especially if you have a team of people you want to use the software. See if the software has a free trial or demo to make sure you like it.