Park Seo-joon recently featured in Elle Korea, where he collaborated with the French luxury brand Chanel. The magazine pictorial was shot in Grasse, which is well-known to be the center of the French perfume industry, where the K-drama star got the opportunity to experience the sourcing of ingredients for the brand’s iconic No. 5 fragrance.
No. 5 was the very first perfume launched by Chanel, with the fragrance being formulated by the master perfumer, Ernest Beaux. The Concrete Utopia star got to experience the sourcing of jasmine for the legendary perfume, which plays a crucial role in the fragrance that has stayed the same for over 100 years.