Architectural Surfaces
has been a worldwide leader in granite, marble, quartz, tile, and soapstone supply,
now in over twenty locations across the United States . Our deep industry experience and excellent reputation give us access to the finest quarries in the world, while our diverse customer base gives us the buying power to bring our customers top-quality natural stone at an economical price. We carry more than 120 colors of natural stone in slabs from Brazil, India, China, Europe, and beyond.
We are looking for smart, dedicated professionals to strengthen our team. We offer career opportunities that provide a unique career experience depending on your skills, career objectives, and preferred work experience. At Architectural Surfaces you’ll find a close-knit team and a collaborative, supportive environment that keeps projects running smoothly and customers happy. If you’re ready to join a top-notch team, we’d like to hear from you. Architectural Surfaces is an Equal Opportunity Employer and participates in E-Verify.
Architectural Surfaces is a national company with the soul of a family business. We offer a deep inventory of on-trend materials, including a broad selection of quality stone, quartz, and tile for residential and commercial applications. We believe in cultivating knowledge to transcend the transaction and deliver effortless customer experiences. Our expert staff is committed to responsive service and on-time delivery.
Position Summary
As a Digital Marketing Specialist, you will play a pivotal role in driving Architectural Surfaces online presence and growth. You will be responsible for developing and executing digital marketing strategies to increase brand awareness, drive traffic to our digital platforms, and convert visitors into customers. This role requires a creative and analytical mindset, excellent communication skills, and a passion for staying updated with the latest digital marketing trends.
Essential FunctionsDigital Strategy Development: Understand our clients’ business objectives and provide thoughtful campaign recommendations to help them achieve their goals and execute those recommendations consistently.Content Marketing: Plan and create high-quality, brand-compliant content deliverables that attract new target audience members, educate, and convert them into qualified leads for our clients.SEO and SEM: Optimize website content for search engines, manage pay-per-click (PPC) campaigns, and conduct keyword research to improve organic search rankings.Social Media Management: Manage and grow social media accounts, create engaging posts, and interact with the online community to increase brand engagement.Copywriting & Editing: Research, plan, write, edit, and optimize a variety of content deliverables ranging from text ads to long-form blog posts. Critique others ‘content deliverables and be open to receiving constructive feedback on your writing.Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven improvements.Paid Media: Plan, create, manage, maintain, and improve all aspects of digital advertising campaigns, including paid search, paid social, display, remarketing, and more.Competitive Analysis: Keep abreast of industry trends and competitors’ digital marketing strategies to identify opportunities and threats.Conversion Rate Optimization (CRO): Implement CRO strategies to improve website user experience and maximize conversion rates.Team Support: Assist and support team members as needed to balance the workload and provide a consistent and positive customer experience.
Position Qualifications – Knowledge, Skills, And Abilities
CORE COMPETENCIES
Digital Strategy Development
Content Marketing
Digital Advertising Platforms
Paid Advertising (PPC)
Social Media Management
Analytics & Data Interpretation
Conversion Rate Optimization (CRO)
Creative Skills
Marketing Automation
Content Management Systems (CMS)
Communication Skills
Digital Marketing
Project Management Tools
Producing Quality Work
Teamwork
Continuous Learning & Adaptation
Professionalism
Knowledge, Skills, And Abilities
EDUCATION AND EXPERIENCEBachelor’s degree in marketing, Digital Marketing, or a related field (master’s preferred).Proven experience (3+ years) in digital marketing roles, with a strong portfolio of successful campaigns.Proficiency in digital marketing tools and platforms, such as Google Analytics, SEO tools, and social media management software.Strong analytical skills and the ability to interpret data and generate actionable insights.Excellent written and verbal communication skills.Certifications in digital marketing (e.g., Google Ads, HubSpot) a plus.
WORK ENVIRONMENTOffice SettingCollaborativeFast-PacedFlexibleRemote Work
PHYSICAL & MENTAL DEMANDS
Physical DemandsSedentary WorkVisual FocusManual DexterityOccasional Travel
Mental DemandsAnalytical ThinkingCreative Problem SolvingTime ManagementAdaptability
Our BenefitsCompetitive compensationMedical, Dental, & Vision PlansHealth Savings Account HSAFlexible Spending Account FSABasic Life InsuranceAD&D CoverageShort & Long-Term DisabilityEmployee Assistance Program EAPFinancialConnect & LegalConnectRetirement Savings Plan 401(k)PTOFlexible Work ArrangementsProfessional DevelopmentPerformance BonusesPaid Company HolidaysReferral ProgramCasual Dress CodeCollaborative Team Environment
Architectural Surfaces participates in E-Verify and is proud to be an equal opportunity employer.#J-18808-Ljbffr
https://www.mediabistro.com/jobs/allthetopbananas-group/job/30943898-digital-marketing-specialist
