Brand Manager To Research Analyst, Career Options After MBA In Marketing

A brand manager can get a starting salary of Rs 12 LPA.

After an MBA in marketing, you have many career choices like brand manager, business development manager and public relations manager, among other options.

Master of Business Administration (MBA) is one of the most popular educational degrees in the world. The course offers students to work in many professional sectors and is not just limited to business. Many top-notch companies require professionals with an MBA background to help with their business. While there are many branches of MBA, one of the best courses is marketing.

After an MBA in marketing, you will have many career choices like being a brand manager, business development manager, marketing manager, public relations manager, market research analyst, sales manager, advertising, analytical marketing, channel head, media planner, corporate communications head, head of digital marketing, audio/video editor and much more.

An MBA in marketing involves marketing, a product or service of any company, whether it’s hardware, software or consumable product to various target audiences. If you’re looking for a career in marketing, make sure to hone your communication skills as well as marketing skills which will act as an asset to the company.

A brand manager, whose responsibility is to promote a brand to the masses by being creative, can get a salary package of Rs 6 lakh to Rs 8 lakh per annum. With the right skill set, they can negotiate a salary that may range from Rs 10 to 12 lakh per annum.

Market research analyst is responsible for gathering market-related data, and keeping up with market trends, to get a better insight into customers and their buying behaviour. One can expect a salary of around Rs 6 to 8 lakh per annum and if you’re experienced, it can be Rs 15 to 20 lakh per annum.

Digital marketing has become a cost-efficient way of advertising. It involves different techniques that are very different from traditional marketing skills. It aims to attract more customers through its social media ads and campaigns. It also involves Search Engine Optimisation (SEO), Pay-per-click (PPC), social media, marketing, web content writing and much more. One can expect a salary of Rs 5-7 lakh per annum and with experience, the package can reach up to Rs 12 to 14 lakh per annum.

Many top companies hire MBA, graduates globally like Deloitte, Citibank, Mahindra, Wipro, Flipkart, Amazon, Asian Paints, HSBC, and many others.

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