BITE Voices | Why I’m advocating for women in SEO

Better teamwork and collaboration 

One of our highly valued clients in the agency sells a breast pump. Traditionally serviced by a team of men, with gender equality at the forefront of the company’s minds, more women, and young women are coming into the workplace. When a woman joined this team, she brought new perspectives and ideas to the table, resulting in the team testing new ad-text for the product which are now top performers.

Although a singular example, it points to a broader point that women make up half of the population, and their perspectives and experiences are important for creating products and services that meet the needs of all customers. By bringing women into male-dominated industries, companies can ensure that their products and services are more inclusive and representative of the population. This, of course, works in the reverse too, it’s just a much rarer example.

Women also tend to be great collaborators. I don’t want to stray too far into generalisation as it is important to remember that individual differences and situational factors can also play a significant role. However, studies have shown that companies with more women in leadership positions have higher levels of job satisfaction and retention, potentially because of the prioritisation of culture, values and employee well-being.

Advocating for women at work is therefore not only the right thing to do, but it can also lead to a variety of benefits for the workplace and the company as a whole. Improved diversity and inclusion, increased productivity and creativity, improved business outcomes, and reduced workplace discrimination to create a more positive and successful workplace for everyone. 

Domino effect of mentorship and networking, leading to more opportunities 

A recent survey by Women in Tech highlights the issues women are still facing within the industry. The research revealed that 22% of people think the main reason people are being put off from a career in Tech is early misconceptions and lack of education.

Building up careers for women in SEO can encourage mentorship and networking opportunities that will create more female role models in the industry and will bring more awareness for aspiring women to see this job as an attractive and inclusive career option.

As more women enter the field, we should be sharing our experiences and offering guidance to other aspiring women. By showcasing our diversity and talents, we can empower other women to pursue the careers they want, not just the careers that have made space for them.

By embracing diversity, promoting equality, and encouraging mentorship and networking, we can create a thriving industry. It’s time to break the stereotypes.

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