Mistakes to avoid in social media optimization

Social media optimization is a complicated thing. There’s a lot to learn about how to use social media and optimize your content for maximum results, but there are also a few mistakes you can avoid that will make things easier on you in the long run. Here are some of the most common SMO mistakes I see companies making:

Focusing on quantity vs quality of posts.

The quality of your posts is more important than the quantity.

It’s easy to get caught up in the idea that you should be posting as much as possible on social media channels, but what’s more important is that those posts are engaging and interesting for your audience. You can take this further by making sure that each post has a specific goal or objective that you want it to achieve, like driving traffic to your website or increasing brand awareness.

Not managing multiple social channels.

With the rise of social media, it’s easy to think you can just set up one account and be done with it. But that’s not how things work anymore — if you want to maximize your reach and visibility, then you need to have a presence on multiple platforms.This can be successful with professionals. Join hands with a reliable social media marketing company like Techsharks to lessen your burden. 

Not listening to your fans and followers.

Social media listening is a critical part of your social media optimization strategy, but it can be easy to overlook. If you’re not listening to what people are saying about your brand and competitors, then how will you know if there’s an opportunity for engagement?

Social media listening tools like Social Mention and Google Alerts can help identify trends and topics that are relevant to your business so that when the time comes for engagement, you’ll be ready with relevant content or offers.

Not posting content that resonates with your audience.

If you want to create content that resonates with your audience, you need to know what they want. The best way to figure that out? Ask them. You can do this through surveys and polls on social media or by simply asking them in person.

But what if you don’t have the time or resources for all of that? Fortunately, there are some tools out there that will help determine whether or not a piece of content is resonating with your audience before it even goes live:

Not taking advantage of analytics tools.

The best way to maximize your social media efforts is to track your performance and optimize posts in real time. If you’re not using analytics tools like Google Analytics and Facebook Insights, you should consider doing so immediately. These tools allow you to measure the traffic coming from each platform, which will help you decide which ones are worth posting on again (and which ones aren’t).

For example: if someone clicks one of your tweets but doesn’t engage with any other tweets or links on the page, then that’s probably not a good sign! You might want to rethink how often or what type of content is being shared through Twitter before deciding whether or not it’s worth continuing posting there at all

What To Do?

You can make good decisions if you listen to the experts, know your audience, and use analytics tools to optimize your social media strategy.

The first step is finding out what works for others in your industry. Learn from their successes and failures so that you don’t repeat them in your own efforts. Then, take some time to understand who actually uses social media–and why they do it–in order to build a better understanding of how best to reach out through these channels than just posting links all day long (which won’t work). Finally: Use analytics tools! They’ll help you identify trends within user engagement as well as provide insight into which types of posts are performing best among different demographics or regions so that over time we can tailor our content accordingly.


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