Today sees the launch of a brand new division for integrated advertising and marketing agency, Fiora, as its Amazon Consultancy opens its doorways. Partner James Quin will head up the brand new providing, drawing on over a decade’s expertise advising on Amazon gross sales. Fiora has places of work in Bristol and London and works with shoppers together with Subway, Haribo and Wessex Garages.
“The clear market chief, Amazon gross sales present no indication of slowing down as we proceed to emerge from the pandemic interval. Now the go-to retail market place, retail manufacturers should not solely have a presence on Amazon, however have an optimised presence that’s working extremely laborious for them, 24/7. This contains not solely optimized listings, however a correctly structured PPC presence.” feedback Quin.
Fiora’s Amazon Consultancy will focus on Amazon Pay Per Click (PPC) administration, key phrase analysis and itemizing optimisation for current and new shoppers.
“Nowadays, Amazon PPC is a necessity, not a pleasant to have: persistently excessive gross sales are now the largest think about natural rankings. Our focus might be on setting targets and managing accounts, maximising gross sales for minimal value. Having beforehand labored alongside Fiora on a consultancy foundation, I’m actually happy to be launching the brand new division and extending the providing to much more manufacturers.”
An built-in agency arrange for a digital world, Fiora works with a variety of manufacturers throughout digital channels, together with Slumberland, Haribo, Naissance and Bathroom Village. The agency stands for “lovely progress”.
“With growing demand for Amazon experience to propel retailers ahead, opening our Amazon Consultancy was a pure subsequent step. James is completely the fitting option to spearhead the division, with over 10 years’ expertise in Amazon promoting and lots of extra in on-line advertising and marketing past that. The first mission he labored on with us noticed product gross sales enhance and PPC spend lower, resulting in improved margins. We can’t wait to open this up extra broadly.”
Fiora introduced a brand new administration line up in August 2022, together with CEO, David Wenn, and managing director, Matt Rees, taking on their new positions. With a crew of 40, agency revenues have elevated by 60% since 2013.