In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Frank Vitovitch, vp of options consulting at Botify, an enterprise software program firm that helps manufacturers flip natural search into an environment friendly, measurable and sustainable channel for each site visitors and income progress. Listen in as Vitovitch offers an outline of Botify’s product choices (0:56), his position {and professional} background (2:29), and among the key themes revealed in Botify’s latest analysis report, Maximizing Revenue Potential in Today’s Multifaceted Retail Landscape, produced in conjunction with NAPCO Research (4:38).
Vitovitch discusses how most retailers are missing consciousness of their web site’s SEO efficiency (8:16), and the way he is seen the connection between on-line and offline channels evolve, notably lately (12:19). Given the shifts we have seen in shopper habits, together with a desire for digital-led omnichannel procuring, he shares how retailers can use know-how to improve the client expertise throughout channels (15:50), and the worth of wealthy product content material and class pages for SEO success (18:48). Lastly, Vitovitch discusses how rising on-line buyer acquisition prices affect retailers’ methods for getting certified site visitors to their e-commerce websites (21:31), and the longer term business traits that he believes are going to have a big affect on retailers’ companies in 2023 (26:20).
Frank Vitovitch has labored in search engine marketing for 20 years. At Botify, Frank and his crew are liable for serving to clients extract the utmost worth from their partnership with Botify and ship affect to their organizations. He joins Botify most lately from GroupM, the place he was follow director of SEO.
Download Botify’s analysis report, Maximizing Revenue Potential in Today’s Multifaceted Retail Landscape, here.
