The ABCs of digital marketing acronyms

Have you ever felt like your colleagues are talking in code? Well, you do not have to really feel that manner anymore!

We’ve compiled a listing of some of probably the most related digital marketing acronyms that can assist you decrypt all these mystifying work conversations.

So stick round as media replace’s Lara Smit teaches you the ABCs of these marketing acronyms proper right here:

AIDA (Attention, Interest, Desire, Action): AIDA is a mannequin that entrepreneurs can observe to focus on customers all through the client’s journey.

Bounce charge (BR): A bounce rate refers to when your e-mail did not undergo to its recipient. It additionally refers to what number of customers clicked onto your web page and instantly clicked off with out transferring to a different web page.

Call to Action (CTA): A CTA is usually a phrase or phrase in your copy that encourages your prospects to carry out an motion. This can encourage them to do something from clicking on a hyperlink, leaving a evaluate and even buying from your enterprise.

Clickthrough Rate (CTR): This signifies what number of people visited your web site by means of a hyperlink by way of an advert or e-mail. It additionally refers to what number of customers interacted with a hyperlink by way of your web site.

Content Management System (CMS): These are these platforms that all of us created our first web site or weblog on (, like Wix and WordPress). These platforms basically let you construct web sites the place you possibly can create and publish content material utilizing templates.

Conversion Rate (CR): This is the proportion of web site guests that take the specified motion in your web site.

Conversion Rate Optimisation (CRO): There are some things that you are able to do to spice up your CR, which falls below the class of CRO. This contains marketing, enhancing your web site design, creating web site leads and even incorporating CTAs (see above).

Customer Relationship Management (CRM): CRM is software program companies use to trace information about their present and potential prospects. This contains information like customer support interactions, buy historical past and demographics.

Email Direct Marketing (EDM): This is when any marketing / promotional materials is distributed on to prospects utilizing e-mail.

Landing Page (LP): This is the primary web page {that a} consumer visits after they enter an internet site.

Page Rank (PR): This refers back to the placement {that a} web site has on a search engine’s outcomes web page. Your PR is often decided utilizing an algorithm, which determines the standard and relevance of your web site.

Pay Per Click (PPC): PPC is an promoting mannequin the place a enterprise pays an advert writer (like Facebook or Google Ads) per click on that they obtain on an advert. This differs from Cost Per Click (CPC), which refers back to the estimated monetary worth of all of the clicks for the marketing campaign.

Google Analytics (GA): This is a handy tool supplied by Google that permits you to observe the exercise in your web site.

Product Detail Page (PDP): A PDP is an internet web page that’s devoted to describing and promoting a particular product {that a} model provides.

Return on advert spend (ROAS): This refers to the quantity of income that was culminated for each Rand that was invested into an advert.

Search Engine Marketing (SEM): This is an umbrella time period used to explain any marketing methods used to spice up a enterprise’s web page rank on the outcomes web page of a search engine — like Google, Yahoo or Bing.

Software as a Service (SaaS): This acronym refers to companies utilizing cloud software program (like Dropbox, Cisco WebEx and Salesforce) to distribute purposes utilizing the Internet. These purposes could also be supplied immediately by the cloud supplier, or it might be contracted between a cloud supplier and an impartial software program vendor.

User Experience (UX): This refers to how people experience a enterprise’s providers, techniques and merchandise.

What different acronyms would you wish to see in our glossary? Let us know within the feedback part under.

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Want to familiarise your self with some extra marketing phrases? Then make sure you take a look at our article, The ABCs of marketing.

*Image courtesy of Canva

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