Cloudinary launches its fourth annual State of Visual Media Report

Cloudinary, the Media Experience Cloud that powers digital experiences for a lot of of the world’s prime manufacturers, right this moment launched its fourth annual State of Visual Media Report. As the visible financial system matures, this 12 months’s report investigates the methods greater than 375 main manufacturers throughout 13 vertical industries harness visible media to ship partaking on-line experiences at each digital touchpoint. The report additionally reveals that companies should optimize visible media to satisfy a large and ever-changing vary of enterprise objectives, together with sooner time-to-market, improved productiveness and value financial savings, and new priorities like accessibility and sustainability.

The report affords a glance into the way in which during which manufacturers proceed to reply to an more and more aggressive and difficult financial atmosphere by shifting past easy scalability objectives, emphasizing the necessity to react to new tendencies and market circumstances, quick. The 2022 Report affords information, use circumstances and recommendations on the right way to meet these necessities and react to new tendencies in order that visible media is a catalyst for development, not a bottleneck.

Key takeaways from the 2022 State of Visual Media Report embody:

• Managing for scale and new codecs key. Image consumption was up by 25% and video visitors continued to extend considerably throughout industries together with retail, which noticed video quantity develop by 37%. From March to May 2022, the light-weight WebP was the preferred picture format, accounting for 59% of picture requests however consuming simply 35% of all bandwidth. In distinction, JPEG remained probably the most extensively supported and nonetheless the most important bandwidth client at 38%. However it solely accounted for 23% of all requests.
• In e-commerce, epic scale has turn into the brand new regular. Beyond the massive enhance in picture visitors over the 12 months, e-commerce manufacturers noticed an enormous development round Black Friday. Large e-commerce manufacturers noticed picture bandwidth develop by 186% in comparison with their common annual visitors whereas small and medium manufacturers skilled peaks as much as 415%. For video the pattern was flipped: video visitors remained fairly regular over the 12 months for smaller manufacturers, whereas larger e-commerce manufacturers noticed their video quantity enhance throughout Black Friday. In one case, video visitors elevated greater than 35% from 20TB every week to 52TB over the height vacation procuring interval, Black Friday via Cyber Monday.
• Speed and adaptability demand a brand new, composable IT structure. Brands right this moment will need to have tech stacks that help change, adaptability and adaptability. The journey trade, for instance, noticed a greater than 50% enhance in video utilization as half of the post-pandemic restoration. Accordingly, the examine discovered a putting rise within the quantity of prospects together with River Island, Paul Smith, Rapha and plenty of others, adopting a MACH structure (Microservices based mostly, API-first, Cloud-native SaaS and Headless) over the identical interval final 12 months. According to a latest survey from the MACH Alliance, 47% of tech leaders are aspiring to maneuver from monolithic deployments to best-of-breed, composable software program and 79% strongly intend so as to add extra MACH elements to their structure sooner or later.
• Social platforms like TikTok proceed to rise, Facebook and Pinterest see declines. When serving photos to social media channels, the info exhibits an ever-changing scenario: one platform can peak one month and dip the subsequent. Overall, Facebook stays the primary social media channel (greater than 154 billion picture requests), adopted by Instagram (74 billion picture requests) and Pinterest (51 billion requests). However, the requests for Facebook and Pinterest are each constantly declining, whereas Instagram stays secure and TikTok is rising. Comparing April 2021 with April 2022, Facebook requests declined by 23% and Pinterest by 79% whereas Instagram gained two % and TikTok shot up by 67%.
• Image and video optimization path to assembly sustainability objectives. The report reveals a rising curiosity from manufacturers to make use of picture optimization to scale back bandwidth not just for enhancing their efficiency however to help their sustainability objectives as effectively. Transferring 1 GB of information produces roughly 3 Kg of CO2, so every thing that reduces bandwidth brings down the CO2 footprint of an internet site or app. For instance, a prime worldwide sports activities attire model was in a position to cut back bandwidth consumption by 40% from 6.8 TB per day to 4.05 TB per day. Annualized, the corporate saved 618 TB of bandwidth, saving 1,890 tonnes of CO2, which is equal to eradicating greater than 400 gas-powered automobiles from the street.

“Our intensive information illustrates how visible media, if dealt with effectively, serves manufacturers as a catalyst for development, slightly than a bottleneck,” stated Tal Lev-Ami, co-founder and CTO, Cloudinary. “Brands right this moment additionally should be way more versatile and responsive than ever. Whether it’s with the ability to launch new TikTok campaigns or to allow advanced Direct-to-Avatar (D2A) commerce within the Metaverse. We’re additionally seeing extra prospects flip to open, composable platforms to help their want for agility and a broad vary of media use circumstances.”

You can entry the total 2022 State of Visual Media report right here.

* Methodology

The information analyzed for Cloudinary’s 2022 State of Visual Media Report includes engagement patterns throughout March 2021 via May 2022 and a consultant sampling of greater than 219 billion transactions per 30 days, throughout greater than 375 Cloudinary prospects, spanning 13 vertical industries together with schooling, monetary companies, food and drinks, manufacturing and automotive, advertising and advert tech, media and leisure, retail and e-commerce, software program and expertise, and journey and recreation.

Tune in to Martech Cube Podcast for visionary Martech Trends, Martech News, and fast updates by enterprise consultants and leaders!!!