The RTB House group is increasing. Whitepress®, a Polish begin-up that RTB House acquired in 2021, is asserting additional progress of the group with the acquisition of Senuto – an organization specialising in website positioning, massive information, analytics, and advertising and marketing.
Founded practically a decade in the past, WhitePress® has develop into the main content material advertising and marketing platform in Europe. In September, the corporate celebrated its entry into one of many largest international markets – Brazil. WhitePress® Group is now asserting the acquisition of Senuto, a technological chief amongst website positioning platforms, which is able to permit the previous to strengthen its worldwide provide and the latter to broaden and become new markets.
The acquisition maintains Senuto’s full independence and self-reliance on the present model and workforce. CEO Damian Sałkowski will stay within the construction of the Senuto administration board, who may even help the event of the WhitePress® platform, whereas the founding father of WhitePress®, Paweł Strykowski, will likely be concerned within the growth of Senuto.
“This transaction is not solely an essential enterprise funding, however above all a terrific alternative for WhitePress® to develop into one thing greater than a market, because of the suitable expertise, AI, information of the website positioning trade, and the experience of Senuto specialists. The buy primarily entails instruments that complement each other properly – the identical market, goal group, and providers. Therefore, we assume that this synergy and the opportunity of cross-promoting will improve the worth of each firms radically. We estimate that the corporate will acquire 10% on this transaction when it comes to revenues, and as a lot as 80% on clients. Joining forces with Senuto is not going to solely permit us to strengthen our main place within the space of content material advertising and marketing automation and website positioning actions in Poland but in addition overseas. The alternate of mutual know-how will definitely assist right here as each manufacturers are dynamically working exterior the nation,” says Paweł Strykowski, CEO of WhitePress®.
“One of Senuto’s largest objectives is to construct a powerful worldwide platform to help website positioning strategists. We know that by becoming a member of forces with WhitePress®, an organization that understands international scaling completely and is already current with its platform in 27 nations all over the world, we are going to considerably speed up the achievement of this objective. We imagine that our expertise is in a position to enhance the WhitePress® service, whereas our companion will complement Senuto’s current provide. The comprehensiveness and integrity of providers within the advertising and marketing trade are notably essential right now as a result of specialists are continuously on the lookout for new and improved instruments that may be built-in. I imagine that this resolution will contribute to making a aggressive provide on the worldwide market,” Damian Sałkowski, CEO of Senuto concludes.
WhitePress® & Senuto will present expertise that may save money and time
Plans for the close to future embody a powerful integration of each firms when it comes to instruments, entry to analytics, all information, and the method of monetising the platforms. Senuto will help WhitePress® within the implementation of superior applied sciences based mostly on massive information and AI. With a powerful concentrate on the combination of each providers, the objective of the businesses is to supply an answer that may permit for more practical utilisation of budgets and simpler planning of website positioning actions. This resolution is to be inexpensive and permit customers to scale back the variety of instruments concerned within the website positioning course of. In 2023, Senuto’s providers will likely be launched to a number of European markets.
Leaders of Polish martech
WhitePress® is a market platform that helps the creation and distribution of on-line articles. The platform stays extremely scalable internationally. It covers 25 European nations in addition to Turkey and Brazil and supplies entry to greater than 50,000 publishers. WhitePress® belongs to RTB House, a world firm offering progressive advertising and marketing options for the most important manufacturers from all over the world, and employs 140 folks in whole.
Senuto is a expertise firm and a SaaS platform, based in Poland in 2016. It helps the evaluation of positioning outcomes, helps positioners within the subject of website positioning technique, and supplies the Content Suite module that automates the creation of content material in keeping with Google’s expectations. The platform is utilized by 14,000 customers every day and is continuously rising.