Glasgow digital ad agency plotting international growth after doubling up on clients

Pay-per-click (PPC) specialist Clickboost now has 40 prospects, up from 15 at the beginning of the pandemic in early 2020. It has seen a number of important wins this yr together with broadband supplier GoFibre and Barrhead Travel.

The agency can be working with clients in France, Ireland, Canada and Australia and delivers digital advertising and marketing campaigns in 11 international locations.

Bosses mentioned the growth of video conferencing has helped ease the corporate’s entry into key abroad markets, managing 60 accounts throughout platforms akin to Google Ads, Facebook Ads and TikTok Ads.

Scott Beveridge and Gordon Campbell are the founders of Glasgow-based Clickboost.

Since the enterprise was based in 2018, employees numbers have grown to eight with a recruitment drive underway to bolster international growth.

Last yr, co-founders Scott Beveridge and Gordon Campbell joined the board of golf gear retailer Affordable Golf as non-executive administrators, after serving to on-line gross sales enhance by greater than 300 per cent.

Clickboost has additionally labored with Rolls-Royce, Aston Martin, Arran Aromatics, the Harley Street Dermatology Clinic and George Watson’s College.

Beveridge mentioned: “With financial recession on the horizon companies needs to be reducing down on wasteful spending.

“There are loads of companies on the market who will simply throw cash at advertising and marketing campaigns simply to be seen to be doing one thing. However, we’re seeing a current development of companies scaling again on awareness-driven promoting and actually focusing on efficiency – producing extra gross sales.

“The channels they need to be spending cash on are issues like Google Ads and Facebook Ads which are really trackable.”

Campbel mentioned: “All of our abroad clients got here to us through word-of-mouth, nonetheless, we’re actively focusing on attracting extra international prospects.

“Even although there was a requirement for our companies we needed to restrict the quantity of recent clients we took on as a result of we wished to ensure we had the employees in place to fulfill their wants.

“Through the recruitment drive, now we have seen a dramatic enhance within the variety of folks making use of to work at Clickboost.

“We are excited to be scaling-up and serving to companies navigate the financial challenges forward,” he added.

Read More

Read More

Scottish golf equipment retailer tees up £20m in sales after digital boost

Recommended For You

Leave a Reply