Oldham News | Main News | £650k awarded for new Digital Marketing training courses to help residents fast-track into digital roles

Date revealed: 24 September 2022

Hundreds of individuals in Greater Manchester are set to be skilled in digital advertising and marketing expertise and fast-tracked into properly paid job roles via the launch of new training programmes.

Greater Manchester Combined Authority (GMCA) has awarded contracts to The Fearless Academy and The Data and Marketing Association (DMA) as a part of the Skills Bootcamps programme, funded via the Department of Education’s National Skills Fund.

Fearless Adventures has been granted £499,928 to run expertise bootcamps, whereas DMA has been awarded £154,427.

Both organisations will ship free best-in-class digital advertising and marketing training designed with employers to help city-region residents to achieve important new digital expertise and supply accessible routes into employment with native companies.

In addition, those that full the training might be assured interviews for actual job roles serving to companies to shut the digital expertise hole.

The Fearless Academy’s bootcamp, will deal with Search Engine Optimisation (search engine marketing), Pay-Per-Click (PPC), social media, graphic design, and net improvement together with a whole suite of basic digital expertise.

The curriculum might be introduced ahead by digital advertising and marketing specialists from mum or dad model Fearless Adventures.

Alongside this, the academy’s devoted expertise staff will help learners upon completion of the 12-week Skills Bootcamp, leveraging their in depth founder community and offering accessible routes into employment.

The DMA’s Skills Bootcamps, who deal with digital advertising and marketing technique, will help learners from all backgrounds to develop inventive, information, digital, strategic advertising and marketing expertise and enhance the alternatives obtainable to them.

Many organisations, particularly SMEs, will profit from an expanded pool of expert expertise with enhanced digital advertising and marketing skillsets.

Councillor Eamonn O’Brien, Greater Manchester’s lead for Education, Work, Skills, Apprenticeships and Digital, mentioned: “We are keen to see companies and people join for Skills Bootcamps to reap the benefits of a really nice alternative, particularly unemployed or low-income staff, or those that are trying to make a profession change.

“The programmes create clear routes to future-proofed, expert and well-paid careers.

“Everyone participating might be supplied with a spread of various pathways tailor-made to their pursuits, and employers will get recruits with the talents they want.

“Accessible, inexpensive training is a vital weapon within the battle in opposition to the cost-of-living disaster as we try for a greater post-covid future.

“This programme will help city-region residents to entry these alternatives and take management of their futures.”

Skills Bootcamps are versatile courses of up to 16 weeks for these aged 19 and over which give folks the chance to construct up sector particular expertise and a assured interview with an area employer on completion.

This programme is a part of the Government’s Lifetime Skills Guarantee and Plan for Jobs initiatives, designed to help folks onto the profession ladder, transition again into work or entry development alternatives, whereas additionally serving to employers meet expertise wants.

Skills Bootcamps may also help people throughout precedence teams together with:

Low paid staff

The unemployed or out of labor




Ethnic minorities

The over 50s

Those returning work after a break/maternity go away

People residing with a well being situations or disabilities

Fearless Adventures and DMA will supply versatile on-line training courses, which take up to 16 weeks to full permitting folks to match training in and round their lives.

All courses might be free and can put people in a stronger place to enhance their profession and employment alternatives.

To apply for The Fearless Academy Skills Bootcamps please click on here

To apply for DMA Skills Bootcamps please click on here

For extra details about Skills Bootcamps please click on here

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