NinjaCat, a New York-based supplier of a digital advertising and marketing efficiency administration platform, acquired Shape.io, a Bend, Oregon-based supplier of pay-per-click (PPC) price range administration software program.
The quantity of the deal was not disclosed.
With the acquisition, NinjaCat will speed up its mission to ship an all-in-one platform to retailer, report, monitor, analyze, and act on advertising and marketing knowledge at scale. As a results of the acquisition, NinjaCat will enhance to 350 clients managing greater than half one million digital campaigns and $7B in promoting spend throughout the platform.
Led by Chris Vlessis, CEO, Shape.io gives
- a PPC Management Platform, to maintain spend on monitor for 1000’s of campaigns with dashboards and clever automation instruments.
- Data Management Products to construct the customized promoting options an company must streamline guide processes, scale outcomes, and outperform the competitors.
Led by CEO Paul Deraval, NinjaCat is a digital advertising and marketing efficiency administration platform constructed for companies, media firms, and types. Powered by the business’s most transformational knowledge mannequin for multi-channel digital advertising and marketing efficiency analytics, the system connects a whole bunch of promoting knowledge sources right into a single platform. Marketers utilizing NinjaCat can construct and automate experiences and dashboards at scale.
Shape.io’s capabilities are already being utilized by the businesses’ joint clients, and can be made obtainable to new and present clients in coming months.
https://www.citybiz.co/article/307015/ninjacat-acquires-shape-io/
